The BLE Beacons Market demonstrates significant revenue growth. The increasing use of BLE beacons in retail stores, travel & tourism, and the education industry would substantiate market shares. Market Research Future (MRFR) confirms that the global BLE beacons market value is poised to escalate from USD 1118 BN in 2022 to USD 12021.0 BN by 2032, growing at a 30.20% CAGR throughout the review period (2023-2032).
Key advantages offered by BLE beacon technology, such as low battery life impact and high reach to customers through personal advertising, without depending on the interconnectivity to establish communication drive the market demand. Digital devices are deployed to improve interfaces in wireless technology and applications. Besides, the growing trend of proximity marketing and its technological impact on consumers escalate the BLE beacon market value.
The growing penetration of BLE beacon technology in IT infrastructure, cellular systems, smart connected devices, and the healthcare sector influences market revenues. Significantly increasing data usage over wireless networks and rising adoption of communication platforms substantiate market shares. Moreover, the increasing use of wireless data services in emergency alerts & notifications and proximity marketing influence market revenues.
Major Players
Leading BLE beacons market players include
- BlueCats
- Proximity Solutions
- UFO Beacons
- Estimote Inc.
- K2B Solutions
- Mobstac Inc
- JK Technosoft
- Google LLC
- Gelo
- Apple Inc
- Hewlett Packard Enterprise Development LP
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Bluetooth Low Energy Beacons Market – Segments
This market report is segmented into types, applications, and regions. The type segment is subs-segmented into IBeacon, Eddystone, and others. The application segment is sub-segmented into retail, healthcare, media & entertainment, manufacturing, travel & tourism, education, and others. The region segment is sub-segmented into North America, Europe, Asia-Pacific, and the rest of the world.
Global BLE Beacons Market – Regional Analysis
North America dominates the global BLE beacons globally. The early adoption of proximity marketing technology and the high usage of smartphones drive market growth. Besides, the strong presence of technology developers and wide adoption of BLE beacon technology boosts market sales. The rising demand for BLE beacons from growing numbers of retail stores and the tourism industry fosters market revenues.
Bluetooth Low Energy Beacons Market – Competitive Analysis
The well-established BLE beacons market appears competitive and fragmented due to several key players having an international presence. The market is likely to witness fierce competition over the forecast period. Key players incorporate acquisition, collaboration, partnership, expansion, and product launches to secure their positions in this market by gaining a competitive advantage. These players focus on product innovations and new manufacturing processes.
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Industry/Innovation/ Related News:
Feb.17, 2023 — SparkFun Electronics released two new IoT development boards, the SparkFun NanoBeacon Board-IN100 and SparkFun NanoBeacon Lite Board-IN100 that it developed in collaboration with InPlay and Bosch Sensortec. The two versions will accelerate the development of wireless IoT solutions, allowing for prototyping with the Lite version and employing the production version in large installations.
Aug. 31, 2022 — NMBS/SNCB, the national railway company of Belgium, announced the deployment of Bluetooth solution from HID Global (Hughes Identification Devices), an identity and RFID tracking solutions company. HID’s real-time location & services platform and BEEKS’s BLE beacons monitor train location and departures. The system will allow safe exits for the passengers and trains to depart on schedule.
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