Market Analysis

The global tokenization market will touch USD 20.63 billion at a 20% CAGR by 2030, as per the recent Market Research Future report. The tokenization market is at the forefront of the digital transformation of assets and transactions. It involves the conversion of physical or digital assets into tokens, which are secure, easily transferable representations, unlocking new opportunities in finance, real estate, and beyond. This innovative technology promises to revolutionize ownership, trade, and value exchange in the digital economy.

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Key Players

Eminent Industry players profiled in the global tokenization market report include

• Symantec Corporation (US),
• Gemalto NV (Netherlands),
• Fiserv Inc (US),
• Paymetric Inc (US),
• First Data Corporation (US),
• CipherCloud (US),
• Futurex (US),
• CardConnect Corp. (US),
• 3Delta Systems Inc (US),
• Thales e-Security Inc (US).

Drivers

Data Proliferation in Cloud to Boost Market Growth

An important reason why tokenization technologies are being used more and more is the expansion of data in cloud services. Cloud services are becoming more readily and affordably accessible, which is assisting not just major corporations but also the SMEs in switching to a cloud-based approach. Tokenization solutions are being used to safeguard data stored in the cloud as more data is moved there.

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Opportunities

Rise in Contactless Payments for Businesses to offer Robust Opportunities

Through its simplicity of use, tap-to-pay technology enables speedier transactions with more dependability and security, which helps businesses by increasing customer loyalty, and they have a positive impact on both consumers and enterprises. Thus, both consumers and companies embrace contactless payments extremely quickly.

Restraints and Challenges

Lack of Standardization to act as Market Restraints

The lack of standardization and low awareness in rural areas about online payments may act as market restraints over the forecast period.

Market Segmentation

The global tokenization market is bifurcated based on application, end user, organization size, and deployment.

• By application area, payment security will lead the market over the forecast period.
• By deployment mode, on-cloud will domineer the market over the forecast period.
• By organization size, SMEs will spearhead the market over the forecast period.
• By end user, BFSI and commercial will head the market over the forecast period.

COVID-19 Analysis

Almost every sector of the economy experienced temporary disruption or closure during the start of the COVID-19 epidemic. After the first global shutdown, businesses began digitizing their procedures to make sure that no disruption would result in additional delays or process halts. Because of digitalization, businesses now routinely handle incredibly sensitive customer data. While businesses quickly digitized their services, this technology proved to be an excellent tool for ensuring the security of the sensitive data. Demand and influx of the digital payments were the main drivers of the industry expansion during this historic event.

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Regional Analysis

North America to Head Tokenization Market

During the research period, it is predicted that the North American industry would grow significantly, reaching USD 2.09 billion in 2021. Increased regulation and higher demand for tokenization goods and services are anticipated in North America as a result of the CCPA and growing cyberattacks, notably payment fraud across sectors. In North America, customers’ preference for contactless cards and digital-first credit cards is anticipated to encourage the growth of tokenization. Market expansion in North America is being fueled by the rapidly growing eCommerce sector, smartphone use for online payments, & access to a variety of services including online gaming, streaming, and other government services.

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