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Video processing platforms market to expand at a CAGR of 17.2% by 2030, MRFR predicts

Sep 27, 2023 4:00 PM ET

Video processing platforms market to expand at a CAGR of 17.2% by 2030, MRFR predicts

Video Processing Platform Market Overview:

The size of the global market for video processing platforms was estimated at USD 5.24 billion in 2020 and is anticipated to increase at a CAGR of 17.2% from 2022 to 2030.The technology side of video processing expands with the development of new display technologies. The transmission case was created with the rise of new media, mobile media, social media, and micro video as a new type of network video.

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Key Players:

Video Processing Platform Market Key Players,

  • Akamai (US)
  • Imagine Communications (US)
  • MediaKind (US)
  • Kaltura (US)
  • ATEME (France)
  • Synamedia (England)


In recent years, video transmission across various network protocols has gained a lot of popularity. For transmission reasons, it is desirable to employ a smaller medium bandwidth and a shorter transmission time. The popularity of video communication via video phone, video streaming, and video broadcasting has increased due to the current period’s tremendous growth in the wireless industry. The size of the original video signal must be decreased using a compression approach without sacrificing video quality or data loss in order to deliver such rich multimedia material while using less bandwidth. Video compression techniques provide efficient ways to represent video data in a more compact and reliable form, allowing video storage and transmission issues to be addressed in an economical fashion.

Hardware, software, and hybrids of the two are used in video processing to alter the images and sounds recorded in video files. The processing software and associated equipment have numerous algorithms that allow the user to carry out editing tasks using a range of filters. You can change a frame at a time or in bigger batches to get the desired effects. A video processor’s main purpose is to enhance the image and eliminate artefacts caused by the conversion and transmission of video. Even with full high-definition programming content, the video processor can have a substantial impact on overall picture quality.

In the modern era, new digital domains have given rise to a plethora of new picture and video applications as well as new technologies in a variety of industries, including biology, medical, engineering, and entertainment. With differing types and quantities of flaws, images and videos are compressed, transmitted, captured, and stored in a variety of digital forms.

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The cutting-edge research in multimedia technologies, including video and image restoration and enhancement, as well as algorithms for image and video compression, indexing and retrieval procedures, and security concerns, is presented in Emerging Technologies in Intelligent Applications for Image and Video Processing. Due to its potential applications in resolving practical problems, image and video processing is a well-liked study topic. Processing and utilising multimedia data requires the integration of artificial intelligence to assess and comprehend information from picture and video technologies. Consequently, there was a rise in demand for excellent videos.

Market Segmentation:

Based on component, application, content type, end users, verticals, and region, the global market for video processing platforms has been divided into these segments.

The market for video processing platforms has been divided into hardware, platforms, and services based on component.

The global market for video processing platforms has been divided into several categories based on the applications they are used for: video upload and ingestion, dynamic ad insertion, video transcoding and processing, video hosting, content rendering, and others.

The worldwide video processing platform market has been divided into two categories based on content type: real-time/live and on-demand.

TV broadcasters, network operators, and content producers make up the three segments of the global market for video processing platforms based on end users.

The global video processing platform market has been divided into various sectors, including government, education, retail and consumer goods, media and entertainment, healthcare and life sciences, manufacturing, banking, financial services and insurance (BFSI), IT and telecommunications, and others.

Geographically speaking, there are five regions that make up the global market for video processing platforms: North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Because the industrialised nations of the region—the US, Canada, and Mexico—adopt modern technology more quickly than other regions, North America is projected to be the leading regional market. The existence of several market players and the region’s status as one of the most technologically sophisticated regions are the key causes of this.

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A growing use of technology is predicted to propel the Asia-Pacific region forward at the highest CAGR during the projection period. The expansion of small and medium-sized businesses (SMEs) as well as a rising adoption of contemporary technologies are predicted to have an impact on the growth of the video processing platform market in the Asia-Pacific region. The market for video processing platforms in the Asia-Pacific area will grow as a result of rising technological usage, a focus on innovations resulting from R&D and technology, an increase in IT organisations, and ongoing initiatives.

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