Baked Chips Market Overview

The market size for baked chips was estimated at USD 28.2 billion in 2022. During the forecast period (2023 – 2032), the Baked Chips market is anticipated to expand from USD 30.03 billion in 2023 to USD 49.70 billion. This represents a compound yearly growth rate (CAGR) of 6.50%. Dietary choices and increased nutrient snack consumption among working people are important market growth factors for the business.

The popularity of baked food among consumers is a major factor in baked chip sales. One of the key factors driving market expansion is consumer preference for baked foods over fried foods. Furthermore, compared to their fried counterparts, baked dishes are regarded as low-cholesterol foods. Additionally, because fried meals are cooked at high temperatures, they lose their nutritional value. Dietary habits of consumers drastically alter as demand for healthier food products increases.

Due to their health advantages, ancient grains are becoming more and more popular as people become more interested in consuming grains. There is an increase in snack goods, including grains like malt and whole grains. The industry is expanding as a result of more people adopting good eating habits and using whole grain snacks. People are making an effort to eat more whole grains. Because whole grain snacks contain dietary fibre, protein, vitamins, and magnesium, they are believed to lower the risk of developing cancer and diabetes.

Additionally, the producers added new snacks made with grain-based ingredients. Demand for healthy food products is driven by the availability of a wide variety of snacks in varied flavours and a significant change in consumers’ eating habits.

Nowadays, consumers select wholesome snack foods that are both enjoyable and can help them maintain good health.

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Key Companies in the Baked Chips market include.

Popchips (US)

General Mills (US)

Frito-Lay (US)

Greendot Health Foods Pvt. Ltd. (India)

Kettle Foods, Inc. (US)

Calbee North America (US)

Burts Potato Chips Ltd. (UK)

Intersnack Foods GmbH (Germany)

PepsiCo, Inc. (US)

The Campbell Soup Company (US)

Bare Snacks (US)

Hippie Snacks (Canada)

Kelloggs (US)

Segmentation Insights

According to the source, the baked chips market is segmented by functionalities (organic, gluten-free, low calorie, low sodium, and others) and contains vegetables, fruits, cereals, grains, and others. With 45% of market sales coming from the vegetable category, the market was controlled by this sector.

The Baked Chips market is segmented based on functionality, with organic, gluten-free, low-calorie, low-sodium, and other options available. The market was dominated by the organic category.

The Baked Chips market is segmented into store-based and non-store-based sales channels. The category based in stores brought in the greatest money (70.4%).

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Regional Analysis

The analysis offers market information for North America, Europe, Asia-Pacific, and the rest of the world, organised by region. Due to growing consumer desire for tastier, healthier, and yet nutritious snacks, as well as the presence of high-income consumers in the area who choose baked savoury snacks for their convenience, the North American Baked Chips market area will dominate this industry.

Due to the rising popularity of baked chips and the consumption of convenience foods, Europe currently owns the second-largest market share for baked chips. In Europe, eating while travelling or at social gatherings is popular, but more consumers are choosing to eat healthier snacks. The biggest market for organic and natural snacks is the healthier snacks that are often eaten in between meals.

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