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Face-swiping Payment Market Size to Reach USD 25.1 Billion, With a CAGR of 20.20% by 2032

Oct 1, 2023 9:00 PM ET

Face-swiping Payment Market Size to Reach USD 25.1 Billion, With a CAGR of 20.20% by 2032

Face-swiping Payment Market Overview

The global face-swiping payment market size is expected to grow from USD 4.8 billion in 2022 to USD 25.1 billion by 2032, at a Compound Annual Growth Rate (CAGR) of 20.20% during 2023-2032. The market growth is attributed to the increasing adoption of frictionless payment solutions, growing penetration of facial recognition technology, and the need for enhanced security in financial transactions.

Face-swiping payment utilizes facial recognition technology to authenticate users and enable seamless transactions via mobile wallets linked to bank accounts/cards. It provides convenience as users can make in-store payments just with their face without requiring cards/mobile devices.

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Face-swiping Payment Market Key Companies:

The key players in the face-swiping payment industry include

  • Facebanx
  • FacePhi
  • Fujitsu
  • Alibaba
  • MasterCard
  • Visa
  • Alipay
  • Tencent
  • Google
  • Apple
  • Samsung
  • Paytm
  • NEC
  • Mobbeel
  • Oriente


These players are focusing on partnerships, collaborations, and new product launches to enhance their face-swiping payment offerings. They are also undertaking R&D investments in advanced facial recognition and biometric technologies to improve security and user experience.

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Market Segmentation:

By component, the market is segmented into hardware (cameras, sensors, scanners), solutions, and services. The services segment includes integration, consulting, and support services.

Based on technology, it is bifurcated into 3D face recognition and 2D face recognition. 3D face recognition technology is expected to account for a larger market share during the forecast period owing to its high accuracy.

On the basis of end-user, the market is categorized into BFSI, retail & e-commerce, government & defense, healthcare, and others. The retail & e-commerce segment is projected to dominate the market over the forecast period.

Region-wise the market is analyzed across North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Regional Insights:

North America accounted for the largest market share in 2020. Early adoption of facial recognition solutions for payments in the region is driving market growth.

Asia Pacific is anticipated to witness the fastest CAGR over the forecast period owing to the rising deployment of face-swiping payment solutions across China, Japan, and India.

Europe face-swiping payment market is forecast to grow at a significant rate due to the increasing adoption of biometric technology and contactless payments across retail stores and supermarkets.

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Latest Industry News:

  • In March 2022, Mastercard partnered with BMO to launch Biometric Card technology in Canada, enabling consumers to pay using fingerprint or facial recognition.
  • In January 2022, Visa announced new efforts with governments across Latin America and the Caribbean to provide identification through secure facial recognition technology.
  • In December 2021, FacePhi partnered with CaixaBank to launch facial recognition biometrics for ATM access, enhancing security and convenience.
  • In October 2021, Alipay introduced a facial recognition payment service ‘Smile to Pay’ allowing users to make payments hands-free through facial biometrics linked to their Alipay app.

The rising demand for seamless and secure payments is expected to continue driving the growth of the face-swiping payment market. Integration of emerging technologies like AI and blockchain is poised to create significant opportunities for providers to innovate face-swiping payment solutions.

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