Gut Health Products Market Overview

The market size for gut health products was estimated at USD 44.18 billion in 2022. A compound annual growth rate (CAGR) of 7.65% is expected for the Gut Health Products Market industry during the forecast period (2023-2032), rising from USD 47.56 billion in 2023 to USD 120.38 billion by 2032. The market for gut health goods is predicted to rise as a result of several important factors, including increased diet knowledge, the dominance of key players, and consumer preference for gut health products.

The development and exploitation of foods with special health claims by the players has been motivated by consumer awareness of the relationship between nutrition and human health and the developing trend towards healthier diets.

Probiotic use has increased in markets where customers tend to have an all-encompassing attitude towards healthy living. Since probiotic supplements provide a number of advantages for digestive health, their availability has increased consumer demand for them in order to lead healthy lives. According to the International Scientific Association for Probiotics and Prebiotics, a study on probiotic strains has found that they have health benefits by lowering the risk of upper respiratory gut infections and harmful gastroenterology in early newborns. They also reduce the occurrence of immediate allergy problems like dermatitis in infants and bellyache symptoms in breastfed babies.

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Key Companies

Key Companies in the Gut Health Product market include

Bayer AG

Nestle SA

BASF

DuPont

Sanofi

Yakult Honsha Co., Ltd.

Cie Gervais Danone

Deerland Probiotics & Enzymes, Inc.

Hansen Holding A/S

Amway Corporation

Segmentation

Products for Gut Health Prebiotics and probiotics are included in the market segmentation based on kind. In 2022, the probiotics gut health products segment retained the biggest share, accounting for roughly 67–69% of the market’s revenue.

The data on the gut health products market has been divided into gummies, powder, liquid, and capsules. The largest segment share was held by capsules.

The global market for gut health products has been divided into organic and conventional products based on category. Due to customers’ growing acceptance of healthy and secure products, organic held the biggest segment share.

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Regional Insights

North America, Europe, Asia-Pacific, and the Rest of the World are the regions into which the study divides the market. During the study period, a 32.24% market share for gut health products is anticipated in North America. The growth of the North American market has been greatly aided by the existence of a sizable number of gut health product producers and expanding customer awareness regarding the accessibility of various gut health products. In addition, technical advancements, product developments, and online product delivery have all contributed to the market expansion for gut health products in North America in recent years.

In the next years, Asia Pacific is anticipated to be the second-fastest expanding market for gut health products. The market growth in the Asia Pacific area is increasing as a result of manufacturers in emerging economies like Japan, China, and India gaining more knowledge about various health goods.

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