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Portable Blender Market Size Worth $255 Million By 2030: IndustryARC

Oct 4, 2023 12:00 AM ET

Portable Blender Market Size Worth $255 Million By 2030: IndustryARC

The Global Portable Blender Market size is predicted to reach $255 Million by 2030, growing at a CAGR of 7.7% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC.Growing health consciousness and demand for healthy food options and growing interest in sustainable and eco-friendly products are the driving factors of the market, finds IndustryARC in its recent report, titled “Portable Blender Market – By Motor Power [Low Power (under 200 Watts), High Power (200 Watts – 300 Watts)], By Material [Plastic, Steel, Glass], By Capacity [ Single Serve ( under 16 oz), Large (16oz-32oz)], By Distribution Channel [Online, Offline], By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030”

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Asia Pacific to Register Highest Growth:

The growing middle-class population and increasing disposable income levels in countries like China and India have resulted in a higher demand for portable and convenient appliances. Furthermore, the increasing adoption of a fast-paced lifestyle and busy work schedules have made portable blenders a popular choice among consumers in the region. Additionally, increasing health consciousness among consumers, which has led to a rising demand for healthy and nutritious drinks.

Moreover, the availability of a wide range of affordable and innovative portable blender models from both global and local manufacturers in this region has further boosted the market growth in the region.

Portable Blender Market 2023-2030: Scope of the Report:

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$255 Million

Segments Covered

Motor Power, Distribution Channel, Material, Capacity and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. Bella Housewares
  2. BlendJet Inc.
  3. Blendtec
  4. Conair Corporation
  5. Hamilton Beach Brands Inc
  6. Nutribullet
  7. Magic Bullet
  8. Vitamix Corporation
  9. Ninja Kitchen
  10. Oster

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Portable Blender Market Report – Key Takeaways:

  • Plastic Blenders own the largest market share

 According to the Portable Blenders market analysis, almost 50% of the market is owned by plastic blenders. Firstly, plastic is a lightweight and durable material, making it an ideal choice for portable appliances.Additionally, plastic blenders are often designed with unique features such as suction feet, which make them stable and safe to use.Cuisinart EvolutionX blender from Cuisinart is one of the best selling plastic portable blender in 2022.

  • Medium capacity blenders have the largest market share.

 Medium Capacity blenders are the most widely spread segment of blenders in the market. These blenders typically have a capacity of around 16 to 32 oz, making them suitable for blending a variety of ingredients for a family or small group. They are also powerful enough to handle tasks such as crushing ice, pureeing vegetables, and making smoothies. Blendtec Classic 575, Blendtec Designer 625 models from Blendtec and Vitamix 5200 ,Vitamix E310 models from Vitamix are some of the best selling large capacity portable blenders in the market. Similarly, most of the companies in this market offer a range of medium-capacity blenders, making them widely available and accessible to consumers.

  • Surging popularity of Plant based diets

There has been a growing trend towards plant-based diets, with more consumers opting for vegetarian or vegan lifestyles.A study published in the  in issue 2 of International Journal of Food Science and Nutrition in 2023 found that consuming two servings of fruit and three servings of vegetables per day can reduce the risk of premature death by up to 31%. This highlights the potential health benefits of portable blenders as a convenient way to incorporate fruits and vegetables into the daily diet.

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Key Opportunity Analysis:

  • Smart Blenders are growing widely popular

Smart portable blenders are a new and emerging category of portable blenders that offer advanced features and customization options. These blenders often incorporate technology such as Bluetooth connectivity, touch screens, and app integration, which allows users to control and customize the blending process in more detail. Smart blenders have gained popularity due to their convenience and ability to streamline the blending process. For example NutriBullet Balance is a popular smart blender that connects to a smartphone app via Bluetooth. It enables users to track nutritional information and customize blending settings.

  • Development of new product categories

There is an opportunity for manufacturers to create new product categories within the portable blender market, such as blenders specifically designed for protein shakes or for infant food preparation.Another potential new product category is portable blenders that are optimized for food prep or cooking. These blenders could be designed to handle tougher ingredients such as nuts, seeds, or even cooked meats, allowing consumers to make soups easily, sauces, or other dishes while on-the-go.

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The Report also Covers the Following Areas:

  • Portable Blender Market Size and Forecast
  • Portable Blender Market Trends
  • Portable Blender Market Analysis by Motor Power

Portable Blender Market 2023-2030: Key Highlights

  • CAGR of the market during the forecast period 2023-2030
  • Value Chain analysis of key stake holders
  • Detailed analysis of market drivers and opportunities during the forecast period
  • Portable Blender Market size estimation and forecast
  • Analysis and predictions on end users’ behavior and upcoming trends
  • Competitive landscape and Vendor market analysis including offerings, developments, and financials
  • Comprehensive analysis of challenges and constraints in the Portable Blender Market

Covid and Ukrainian Crisis Impact:

  • The pandemic has driven an increased demand for healthy living, which has driven up the demand for portable blenders as consumers seek convenient ways to make healthy drinks and smoothies at home. Globally, supply chains have been disrupted worldwide, leading to delays and shortages of certain products, which has impacted the availability of portable blenders, with some models and brands becoming temporarily out of stock.
  • Ukraine is home to several manufacturing facilities such as Eltek Ukraine that produce electronic components and products. Disruptions in production, transportation, or trade routes lead to shortages, delays, and increased costs for consumer electronics manufacturers.

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List of Key Market Players in Portable Blender Market:

The Global Portable Blender Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

  • Bella Housewares
  • BlendJet Inc.
  • Blendtec
  • Conair Corporation
  • Hamilton Beach Brands Inc
  • Nutribullet
  • Magic Bullet
  • Vitamix Corporation
  • Ninja Kitchen
  • Oster

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Portable mini Fridge Market – Portable Mini Fridge Market size was valued at $889 million in 2020, and is anticipated to reach $1,985 million by 2026 after growing at a CAGR of 6.8% during the forecast period 2021-2026. The Portable Mini Fridge industry growth rate is attributed to the Increasing enthusiasm for outdoor recreational activities among millennials.

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About IndustryARC™:

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets. 

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format which assists an intelligent and informed decision-making process.

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USA:  (+1) 518-282-472


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Contact Information:

Mr. Venkat Reddy IndustryARC Email: [email protected] USA:  (+1) 518-282-472


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