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Anti-cavity toothpaste Market Size Worth $3 Billion By 2030: IndustryARC

Oct 5, 2023 12:00 AM ET

Anti-cavity toothpaste Market Size Worth $3 Billion By 2030: IndustryARC

Anti-cavity toothpaste market size is predicted to reach $3 billion by 2030, growing at a CAGR of 4.4% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The primary factors influencing the market growth are the rising incidence of oral problems, such as halitosis, gingivitis, and plaque formation, as well as the rising need for dental care products to protect teeth from bacteria and germs. A further element driving development is the introduction of Anti-cavity toothpaste by manufacturers in response to consumers’ growing knowledge of the dangers of using chemically prepared toothpaste and the developing oral hygiene concerns, finds IndustryARC in its recent report, titled “Anti-cavity toothpaste market By End-User [Adults, Children], By Base Type (Gel-Based, Powder-Based, Others), By Distribution Channel (Supermarket and Hypermarkets, Retail stores, Drug stores/Pharmacies, Online Stores, Others) By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030

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Asia Pacific to Register Highest Growth:

The highest portion of the global toothpaste market was accounted for by Asia Pacific. The greatest CAGR is anticipated to occur in South and Central Asia throughout the projection period. Many economies in the area, including Australia, India, China, Japan, South Korea, and the rest of APAC, make up the toothpaste market. The large consumer base, increased awareness of oral health and cleanliness, and changes in lifestyles are the main drivers of the toothpaste industry. Tooth sensitivity is quite common in India. In the area, there is a significant demand for products that target specific needs, such as whitening toothpaste, gel-based toothpaste, toothpaste with herbal and natural components, or toothpaste that addresses dental sensitivity. During the next several years, these toothpaste categories will gain a larger proportion.

Several kinds of toothpaste are in high demand. The natural and herbal sub segment of the toothpaste industry is expanding more quickly as a result of a noticeable shift in customer demand for natural toothpaste.


Anti-cavity toothpaste Market 2023-2030: Segmentation

By Distribution Channel

Supermarket and Hypermarkets

Retail Stores

Drug Stores/ Pharmacies

Online Stores

Convenience Stores

By Base Type






By End-User



By Region


South America


North America

Rest of the World


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Anti-cavity toothpaste Market Report – Key Takeaways & Opportunies

  • The Growing interest in Herbal Oral care Products

Companies are now being encouraged to manufacture more natural toothpastes as a result of the rising fluoride sensitivity or dental fluorosis, which is particularly visible in young children. Also, due to the rising prevalence of tooth sensitivity, companies are now facing an ever-increasing demand for toothpaste made with potassium nitrate rather than sodium fluoride.

  • Asia pacific is Leading the Market

Market commoditization is progressing. Everyone can afford fluoride toothpaste everywhere in the world. Also, in the situation of me-too rivals, the whitening, cavity protection, and stain removal categories are expanding and driving revenue growth in the toothpaste industry. The enormous demand for toothpaste is also a result of the rising diversity of consumer populations in terms of wealth, lifestyle, and values.

Asian toothpaste is sold under native names such as Dabur, Lion Corporation, and others. By introducing new items to the market, they want to improve their penetration of the local market. For instance, according to a study in the Times of India, homegrown consumer goods brands have boosted their market share by more than 50 basis points to 13% during the previous few years. In addition, the region’s residents’ rising standard of living and steadily rising population have increased demand for various toothpaste variants among customers.

  • Increasing Investments in Marketing and Advertising Campaigns to Fuel Growth

Leading brands in the industry, like Colgate, Procter & Gamble, Unilever, and others, have increased their marketing and advertising spending, which has boosted their product sales and demand. For instance, Colgate advertisement investments were anticipated to be worth USD 416 million in 2019, according to statistics released by Colgate Palmolive in July 2020. Also, the rising Trend of establishing an advertising campaign based on special events is likely to improve the consumption rate.

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Increasing popularity of Anti-cavity and Vegan Toothpaste

There has been a rise in demand for anti-cavity toothpastes due to rising sugar intake, a hectic lifestyle, as well as usage of alcohol and cigarettes. Dental issues are on the rise as the world diet becomes sweeter and “faster”. Because of this, there is an increasing need for high-quality toothpastes with the ability to neutralize sugar and so assist prevent caries.

In addition, many businesses now usually avoid using animals for aesthetic tests. Also, numerous meals and personal care items, including toothpaste, have been veganized to serve the rising population as the vegan and vegetarian movements acquire more and more traction.

The Growing interest in Herbal Oral care Products

Due to the increased fluoride sensitivity, or dental fluorosis, which is most noticeable in young children, businesses are now being urged to provide more natural toothpastes. Also, businesses are now dealing with an ever-increasing demand for toothpaste manufactured with potassium nitrate rather than sodium fluoride due to the rising prevalence of dental sensitivity.

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The Report also covers the Following Areas:

  • Anti-cavity toothpaste Market Size and Forecast
  • Anti-cavity toothpaste Market Trends
  • Anti-cavity toothpaste Market Analysis by Product Type


Anti-cavity toothpaste Market 2023-2030: Key Highlights

  • CAGR of the market during the forecast period 2023-2030
  • Value Chain analysis of key stake holders
  • Detailed analysis of market drivers and opportunities during the forecast period
  • Anti-cavity toothpaste Market size estimation and forecast
  • Analysis and predictions on end users’ behavior and upcoming trends
  • Competitive landscape and Vendor market analysis including offerings, developments, and financials
  • Comprehensive analysis of challenges and constraints in the Anti-Cavity toothpaste Market


Covid and Ukrainian Crisis Impact:

Several businesses have experienced disruptions in their supply chains as a result of the severe Covid-19 requirements that have been implemented by national governments all across the world. It goes without saying that the epidemic has impacted toothpaste sales as well. Several manufacturers were compelled to either restrict their workload or perhaps shut down their factories entirely in order to guarantee they complied with the newly established standards and social distancing requirements. Also, it has been demonstrated that those who have been exposed to the Covid-19 virus are frequently more likely to experience dental issues as well, which is another factor in contributing to the increased need for high-quality toothpastes.

The escalating conflict and unrest in Eastern Europe are predicted to have negative impacts on Ukraine and severe, long-lasting effects on Russia. The implications for demand-supply balances, pressure on pricing variances, impact on import/export and trading, and short-term recommendations to the global toothpaste market are revealed in the report in light of the most recent information on the conflict and the responses it has sparked around the world.


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List of Key Market Players in Anti-cavity toothpaste Market:

The Anti-cavity toothpaste Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

  • 3M
  • Group Pharmaceuticals
  • Colgate-Palmolive
  • Church and Dwight
  • Pearlie White
  • Johnson and Johnson
  • Sesderma
  • Lion Corporation
  • Procter and Gamble
  • Hawley and Hazel
  • Yunnan Bajyo
  • Eleven Global
  • Amway
  • Patanjali Ayurved
  • Dabur Ltd.

Related Reports:

Dental consumables Market – Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast Analysis

Oral Care Market – Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast Analysis

About IndustryARC™:

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets. 

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format which assists an intelligent and informed decision-making process.


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Contact Information:

Mr. Venkat Reddy IndustryARC Email: [email protected] USA: (+1) 518-282-472


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