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Water Based Moisturizer Market Size Worth & 6.6 Billion By 2030: IndustryARC

Oct 5, 2023 12:00 AM ET

Water Based Moisturizer Market Size Worth & 6.6 Billion By 2030: IndustryARC

Water Based Moisturizer Market size is predicted to reach $6.6 billion by 2030, growing at a CAGR of 4.7% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The surging demand for water-based moisturizers is expanding as a result of rising consumer demand for anti-aging and lightweight moisturizers to prevent numerous skin-related disorders are poised to propel the market growth, finds IndustryARC in its recent report, titled “Water Based Moisturizer Market Size, Share & Trends Analysis Report By Form (Gel, Cream, Lotion, Others), By Application (Face, Hands, Body), By Packaging Type (Glass Bottles, Tubes, Pump Bottles, Others), By End Users(Men, Women, Kids), By Distribution Channel (Online stores, Offline stores (Hypermarket/Supermarket, Speciality Store, Others)), By Region and Segment Forecasts, 2023–2030”

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Europe to Register Highest Market Share

The Water Based Moisturizer industry in this region is expanding due to the rise in demand for Ani aging and lightweight materials within the cosmetics sector. Additionally, Europe is home to many developed economies that has a strong presence of major manufacturers who continuously invests in new and innovative product launches and developments that are the major factors propelling the market growth in this region.

For instance, in 2021 Augustinus Bader, a U.K.-based manufacturer and supplier of skincare and personal care products launched moisturizing cream providing hydrating, conditioning, and stress-reducing benefits to the applied skin.

Water Based Moisturizer Market 2023-2030: Scope of the Report

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$6.6 billion

Segments Covered

By Form, By Application, By Packaging Type, By End Users, By Distribution Channel, By Geography

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. Johnson & Johnson Consumer Inc.
  2. Amorepacific Corporation
  3. The Procter& Gamble Company. 
  5. Hindustan Unilever Limited
  6. LVMH Moët Hennessy – Louis Vuitton
  7. L’Oreal India Pvt. Ltd.
  8. Palmer and co Ltd.
  9. Bioderma Laboratories


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Water Based Moisturizer Market Report

Key Takeaways:

  • Water based moisturizers that are oil free, light weight will drive the market

A gel moisturizer is water based and usually free of oils, which can be especially beneficial for those with oily skin. Moisturizers with oil can be too heavy for their skin leading to clogged pores and acne. This is driving demand for oil free water moisturizers.  In May 2022 Nykaa E-Retail Pvt. expanded its product portfolio by launching two lines of day moisturizers. According to the company, these oil-free products cater to various skin concerns caused by rising humidity in the country.

  • Pump Bottles segment to register Highest Growth

Pump Bottles segment is analyzed to grow with the highest CAGR of 5.4% during the forecast period. Pump bottles are a popular choice for packaging water-based moisturizers. They are easy to use, hygienic, and allow for precise dispensing of the product. In addition, pump bottles are often more convenient than jars or tubes, which can be messy and difficult to use, thereby driving their adoption.

  • North America is leading the market growth

North America region had the highest market share in the global Water Based Moisturizers Market with a market size of $1.8 billion in 2022. The Moisturizer industry in this region is expanding due to the rise in demand for anti-aging and light weight moisturizers within the cosmetics sector. In January 2023, Josie Maran, a U.S.-based cosmetics brand, expanded its skincare portfolio and introduced its anti-aging Pro-Retinol Megamoisture Face Cream. These sort of developments are highly commonplace due to significant demand.

  • Increasing opportunities in non-alcoholic water gels

Manufacturers are concentrating on creating gel compositions that are superior to traditional gel compositions in terms of pigment and/or filler dispersibility and stability, appearance, feeling cool and refreshing without being sticky, easy applicable and skin compatibility. For instance, Neutrogena’s Hydro Boost Water Gel rated over 1400 stars reviews on Amazon. This alcohol-free moisturizer is prepared with hyaluronic acid to draw moisture to the skin without feeling heavy or sticky. These developments are designed to capture the growing non-alcoholic gels market.

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Key Opportunity Analysis:

Growing consumers interest in natural ingredients

Leading skincare companies have ongoing challenges in adapting to shifting consumer attitudes of natural ingredients, increasing the diversity and inclusivity of their product lines, and showcasing their brand’s authenticity. Overall, we are seeing a shift in beauty trends from the glamorous look to the healthy look, which gives the opportunity for the market growth.

People are becoming health conscious

Water-based moisturizers are becoming increasingly popular among health-conscious consumers. Dry skin may crack, allows bacteria to enter, causes infections. These complications are most likely to occur when your skin’s protective mechanisms are severely compromised. Moisturizer seals in water to help keep your skin’s protective barrier healthy. Hyaluronic acid is a popular ingredient in water-based moisturizers as it helps to hydrate and plump the skin, reducing the appearance of fine lines and wrinkles. In January 2023, Charlotte Tilbury, a U.K.-based skincare and makeup brand, unveiled its “Magic Body Cream” developed with ingredients, such as hyaluronic acid and caffeine to enhance skin texture. The new product is inspired by the company’s “Magic Cream Moisturizer”, one of its best-selling products, and is focused on the growing market for health conscious consumers.

Influencers and online retailers promoting the sales

Consumers are looking to online retailers like Amazon and Walmart as well as numerous other social media platforms like Facebook and Instagram for their personal care. Additionally, in covid times and post lockdown from 2022, consumers are following influencers who share product reviews through Instagram posts and the rising number of beauty vlogs on YouTube are influencing them to choose such goods. This in turn has resulted in water based moisturizers market growth.

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The Report also Covers the Following Areas:

  • Water Based Moisturizer Market Size and Forecast
  • Water Based Moisturizer Market Trends
  • Water Based Moisturizer Market Analysis by Product Type

Water Based Moisturizer Market 2023-2030: Key Highlights

  • CAGR of the market during the forecast period 2023-2030
  • Value Chain Analysis of key stake holders
  • Detailed analysis of market drivers and opportunities during the forecast period
  • Water Based Moisturizer Market size estimation and forecast
  • Analysis and predictions on end users’ behaviour and upcoming trends
  • Competitive landscape and Vendor market analysis including offerings, developments, and financials
  • Comprehensive analysis of challenges and constraints in the Water Based Moisturizer Market

Covid and Ukrainian Crisis Impact:

COVID-19 has created a panic situation among consumers with temporary closures of retail stores in an attempt to limit the impact of the virus. This has led to panic purchasing among the consumers resulted in creating immense pressure across supermarkets & hypermarkets and convenience stores as they are running out of stock. As a ripple effect, skincare products such as hand creams and moisturizers are also expected to witness a greater demand due to frequent hand washing.

During the Ukraine Russia war consumers prioritized their basic needs, safety, and essential items over discretionary purchases like skincare products. This uncertainty and hardships brought about by war caused a shift in consumer priorities away from cosmetic and skincare products, potentially impacting the demand for water-based moisturizers.

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List of Key Market Players in Water Based Moisturizer Market:

The Global Water Based Moisturizer Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

  • Johnson & Johnson Consumer Inc.
  • Amorepacific Corporation
  • The Procter& Gamble Company.
  • Unilever plc
  • LVMH Moët Hennessy – Louis Vuitton
  • L’Oreal India Pvt. Ltd.
  • Palmer and co Ltd.
  • Bioderma Laboratories

Related Reports:

Organic Skin Care Market – The Organic Skin Care Market is growing at a CAGR of 9.4% over the forecast period. The beauty and personal care sector is undergoing a transformation, with consumers’ perceptions of diverse goods changing rapidly. Customers express interest in learning more about the product, its components and its advantages.

Cosmetic Ingredients Market – The Cosmetic Ingredients Market size is growing at a CAGR of 4.1% during the forecast period the overall annual cosmetics sales of the company increased by 7% in America. In addition, to growing consumption, new product launches and initiatives to promote oral care products are also driving the growth of the cosmetic ingredients industry.

Personal Care Ingredients Market – Personal Care Ingredients Market size is growing at a CAGR of 5% during Forecast period. Personal Care are used by individuals to maintain personal hygiene and improve their appearance. Personal care products are used on a daily basis by individuals and are made from ingredients obtained from both natural and synthetic sources. The growth of the market of personal care ingredients is expected to be driven by the high demand for cosmetics.

 Beauty And Personal Care Products Market – The Beauty And Personal Care Products Market size is estimated to grow at a CAGR of 5.3% during the forecast period. The demand for beauty and personal care products has seen steady growth in the past decade and will continue to do so primarily due to the overall improvement in quality of life and the shift in trend to more premium and luxury cosmetic brands. Some common examples of beauty and personal care products include facial toners, anti aging products, deodorants, hair dyes, sunscreens, and so on.

About IndustryARC™:

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets. 

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format which assists an intelligent and informed decision-making process.

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Mr. Venkat Reddy IndustryARC Email: [email protected] USA: (+1) 518-282-4727


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