AI Email Assistant Market

The global AI email assistant market is estimated to garner significant traction worldwide. The advent of advanced AI and automation capabilities impacts market growth positively. According to Market Research Future (MRFR), the global AI email assistant market is poised to grow from USD 0.71 BN in 2022 to USD 1.89 BN by 2032, growing at a 10.4% CAGR during the review period (2023-2032).

AI email assistant is a technology that helps users manage their email accounts. These AI-enabled tools automate and facilitate email writing tasks such as generating customized & personalized emails, responding to emails, and even profiling prospects for better conversions. These solutions use AI, machine learning, and natural language processing, assisting users to save their time and energy by speeding up the email writing process. 

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AI Email Assistant Market Key Players

Leading AI email assistant market players are

• Microsoft
• Google
• Yahoo
• Superflows
• Missive
• SaneBox
• Scribbly
• Lavender
• Super Human
• Flowrite
• AI Mailer
• Tugan
• Phrasee
• AI

These AI email systems can also analyze and adapt to users’ writing styles, tones, and preferences and incorporate words and phrases consistent with the company’s brand and communication style, thus making email communication more professional, personalized, and effective. They can also automate operations like sorting & categorizing emails, prioritizing messages based on given commands, proposing responses, and organizing meetings.

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Industry Trends

Email assistants have become an essential tool for the new age of email communication. Increasing demand for a variety of tools and applications typically used for productivity and communication push market revenues. Also, the growing trend of integrating AI-enabled email assistants with other productivity tools to boost company growth increases the market size, expanding the utility and value of AI email assistants. The growing adoption of digital assistants to manage emails and associated tasks through a unified interface to improve workflow substantiates the market shares. 

Accelerating digital transformation and the adoption of cloud email services worldwide are making organizations reorganize their email architecture and technology stack. With organizations increasingly working to consolidate technology vendors, the AI email assistant market is growing profusely. With email systems incorporated into every business system and growing digitization, the need for AI email assistants is growing, too. 

AI Email Assistant Market Segments

The AI email assistant market is segmented into types, tools, applications, verticals, and regions. The type segment is sub-segmented into personal email assistants and business email assistants. The tools segment is sub-segmented into NLP, deep learning, and ML tools. The application segment is sub-segmented into marketing, sales, customer service, education, media & entertainment, and others. By region, the AI email assistant market is segmented into the Americas, Asia-Pacific, Europe, Middle East & Africa, and the rest of the world.

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Regional Analysis

North America leads the global AI email assistant market due to technological advances. The region is a global technological hub with the world’s largest number of technology providers. Besides, innovative startups and technology development centers & research institutes positively impact the region’s AI email assistant market share, promoting the creation and use of cutting-edge AI technology. 

The support and initiatives for R&D and significant investments in AI by the public and private sectors boost the AI email assistant market size. With the emergence of AI-powered email management systems and startups, professionals are early users of productivity-enhancing solutions to increase the AI email assistant market revenues. 

The changing business landscape led by the high competition level and the growing focus on boosting efficiency prompts organizations to seek novel email management solutions. In such a scenario, AI email assistants’ capacity to streamline workflows and raise productivity through improved communication becomes a priority for the corporate in the region. 

APAC is another rapidly growing market for AI email assistant tools globally. Rapid economic growth in some of the world’s most populous and fastest-growing countries, like India and China, supports regional market growth. With the rapid economic growth, firms and professionals in this region are embracing digital tools and solutions to improve productivity and communication.

The use of AI email assistants is growing consistently with the digital transformation in the region, providing effective tools for email management in an increasingly interconnected environment. The email communication ecosystem in the APAC region is diversified and dynamic. Email is an essential communication medium for the region’s large and technologically savvy populace. 

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Competitive Analysis

The AI email assistant market is estimated to witness significant product launches and several strategic deals, such as collaboration, expansion, and mergers & acquisitions. Leading industry players invest significantly in research and development activities and drive their expansion plans. These R&D efforts help them add new features to their product line. 

For instance, recently, on Mar. 31, 2023, Google announced AI features in Gmail and Docs, generating it in different tones. The tech giant announced a suite of generative AI features for its workspace apps, including Gmail, Google Docs, Sheets, and Slides. The features include new options to generate, summarize, and brainstorm text with AI, similar to OpenAI’s ChatGPT. 

Besides rapidly whipping up emails and documents, Google’s Duet AI assistant helps users build on existing AI-powered features such as Smart Reply. The tool has the “help me write” button, which enables several options at users’ disposal. Also, the tool can draw from previous messages in the thread to make the draft response more relevant. There are also options to make the draft more elaborate or condensed. Google will soon offer features to generate text and images, using machine learning technology in its Workspace products to catch up with rivals in the new AI race.

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