Market Overview

The market size for gummy vitamins market was estimated at USD 4.8 billion in 2023. The market for gummy vitamins is anticipated to increase from USD 5.15 billion in 2023 to USD 7.86 billion in 2030, with a compound annual growth rate (CAGR) of 7.30% over the five-year forecast period (2023– 2030). The main factors boosting market growth are shifting customer preferences, rising health awareness, and improvements in manufacturing technology.

The ease of use and deliciousness of these goods are two major factors in the market for gummy vitamins. Gummy vitamins are easier to swallow and frequently more pleasurable to take than conventional pills and capsules. Gummy vitamins have become very popular among kids and older persons who may have trouble swallowing tablets because of their convenience and flavour.

The need for supplements that can enhance general health and wellness has grown as people become more health-conscious. Many consumers prefer gummy vitamins because they can deliver necessary nutrients in an approachable form. Additionally, the market for gummy vitamins has experienced tremendous growth in recent years, in part because of the growing variety of product options. Gummy vitamins are now offered in a variety of formulations in addition to typical multivitamins, including those aimed at addressing particular health issues like immune support, digestion, and bone health.

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Segmentation

Single vitamins and multivitamins are included in the market segmentation for gummy vitamins based on type. In 2023, the multivitamin gummy vitamin sector held the lion’s share of the market.

Children and adults are included in the market segmentation for gummy vitamins based on end-user. In 2023, the child demographic dominated the market.

By distribution channel, the market data for gummy vitamins has been divided into store-based and non-store-based segments. In 2023, the non-store-based distribution channel segment led the market. From 2023 to 2030, it is anticipated to increase at a quicker rate.

The bakery and confectionery, drinks, dairy and frozen foods, convenience foods, meat products and functional foods/beverages/dietary supplements categories make up the two halves of the speciality food ingredients market data.

The analysis offers market insights for North America, Europe, Asia-Pacific, and the rest of the world, by region. The market for Europe’s gummy vitamins reached USD 2.19 billion in 2023 and is anticipated to increase at a substantial CAGR over the research period. This is related to the rising popularity of handy and delectable dose forms as well as the rising need for nutritional supplements. Germany, which is Europe’s biggest gummy vitamin market, dominates the market. The most common product category in this area is multivitamins, followed by calcium and vitamin B12 supplements. Additionally, the UK Gummy Vitamins market had the quickest rate of growth in the European region, while the Germany Gummy Vitamins market had the greatest market share.

The Gummy Vitamins market major player such as

Church & Dwight Co. Inc. (US),

Nutra Solutions (US),

Herbaland Naturals Inc. (Canada),

The Nature’s Bounty Co. (US),

ZanonVitamec Inc. (US),

Life Science Nutritionals (Canada),

Bettera Brands LLC (US),

Softigel (US),

Nature’s Way Products LLC (US),

Olly Public Benefit Corporation (US),

Hero Nutritionals LLC (US)

Drivers

Gummy vitamins have surged in popularity as a convenient and appealing way to meet daily nutritional needs. Their success can be attributed to several key drivers, including their pleasant taste and easy-to-chew format, which make them more accessible and enjoyable for both children and adults. Additionally, the variety of available flavors and the perception of them being a fun treat contribute to their widespread appeal, ultimately encouraging better compliance with daily vitamin intake, particularly among those who may struggle with traditional pill supplements.

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COVID-19 Analysis 

The Covid-19 epidemic in 2020 increased demand for contact-free biometric services at airports because they provide identity and verification without any physical touch. Contactless biometric services provide quick and accurate identification while limiting exposure. Additionally, the pandemic has compelled airport management to implement contactless thermal checking biometric equipment to monitor passenger admission by measuring body temperature. Throughout the projected period, it is anticipated that the contactless airport biometric services industry will continue to rise. Airports all around the world are quickly implementing contactless biometric services including face recognition, voice recognition, & 3D advanced fingerprint recognition.

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