Frozen Pizza Market Overview

In 2022, the frozen pizza market was estimated to be worth USD 8.50 billion. Based on projections, the frozen pizza market is expected to increase at a compound annual growth rate (CAGR) of 11.90% from USD 9.51 billion in 2023 to USD 18.67 billion by 2030. The primary market drivers boosting the market growth are convenience, affordability, comfort, innovation, snacking patterns, internet sales, and health and wellness concerns.

For families and busy individuals who lack the time or energy to prepare meals from scratch, frozen pizza is a convenient and speedy option for dinner. Customers may quickly prepare a dinner in minutes by popping a frozen pizza in the oven. Cost-effectiveness is another aspect propelling the frozen pizza market.

Purchasing frozen pizza is frequently less expensive than placing a takeaway or dining out. Because of this, it is a desirable choice for customers trying to cut costs on their food bills.

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While frozen pizza may not be the healthiest food choice, some businesses are starting to provide healthier substitutes for the classic frozen pizza. This includes choices with more whole grains, less fat, and less sodium. Customers who are attempting to eat healthier but still want the convenience of frozen pizza will find these healthier options intriguing. Additionally, customers searching for healthy substitutes for regular pizza are beginning to favour gluten-free pizza more and more. The growing public awareness of celiac illness and gluten intolerance is another factor driving this.

A National Institutes of Health study estimates that 1 in 141 Americans suffer from celiac disease, and many more may have gluten sensitivity that is not related to the condition. There will probably always be a need for gluten-free pizza as more individuals become aware of these diseases and switch to gluten-free diets.

Key Players

Key Companies in the Frozen Pizza market includes Nestlé S.A. (Switzerland)McCain Foods Limited (Canada)Dr. Oetker GmbH (Germany)Daiya Foods Inc. (Canada)Palermo Villa Inc. (US)The Simply Good Foods Company (US)California Pizza Kitchen Inc. (US)General Mills Inc.(US)Hansen Foods LLC(US)Conagra Brands Inc.(US)

Segmental Insights

Thin crust, pan, loaded crust, and other varieties are included in the frozen pizza market segmentation based on crush type. In 2022, the thin crust category held the lion’s share of the market.

There are two categories in the frozen pizza market segmentation: conventional and gluten-free. In 2022, the market was led by the gluten-free category.

There are three sizes of frozen pizza in the market segmentation: standard, medium, and big. In 2022, the market was led by the medium category.

convenience stores, specialty shops and store-based supermarkets & hypermarkets are included in the market segmentation of frozen pizza based on the distribution channel. In 2022, the market was led by the gluten-free category.

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Regional Insights

The report offers market insights for North America, Europe, Asia-Pacific, and the rest of the world by region. The market for frozen pizza in Europe was valued at USD 3.89 billion in 2022 and is projected to rise at a substantial CAGR during the course of the study. The price and ease of use of frozen pizzas, which come in a variety of sizes and flavours, are what propel the market in Europe. Additionally, pizza with traditional toppings like tomato, mozzarella, and basil is preferred by European customers.

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