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Sales Force Automation Market to Expand at a CAGR of 10% by 2032 | MRFR Report

Dec 12, 2023 3:00 PM ET

Sales Force Automation Market to Expand at a CAGR of 10% by 2032 | MRFR Report

Sales Force Automation Market: A Comprehensive Overview

The market for sales force automation was projected to be valued USD 10.1 billion in 2022. Forecasts indicate that by 2032, the sales force automation market is expected to develop at a 10% compound annual growth rate (CAGR) from USD 11.11 billion in 2023 to USD 23.81 billion. The primary drivers of market growth and expansion are higher production, more employee productivity, better client retention, and the growing need for automation. Over the course of the projected period, increasing utilisation of 5G technology is anticipated to fuel market development.

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Major players in the Sales Force Automation market, including

  • Aptean Software Company (US),
  • Bullhorn Inc.(US),
  • Microsoft Corporation (US),
  • NetSuite Inc. (US),
  • Oracle Corporation (US),
  • Pegasystems Inc. (US),
  • Sage Group Plc. (UK),
  • com Inc. (US),
  • SAP SE(Germany),
  • SugarCRM (US),
  • Zoho Corporation (India)


With the increasing usage of 5G mobile networks, applications for sales force automation will be able to have more seamless configuration and real-time data updates. It promotes this industry by helping firms become more profitable and productive. Additionally, by lessening the strain of handling administrative duties, automating sales procedures frees up time for other important commitments. This leads to a rise in worker productivity, which in turn creates a lot of demand in several businesses. The industry is growing because of rising demand.

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Additionally, there is a big need for automation software with certain skills. Sales agents exchanging information, order processing, managing client contact information, stock control, monitoring, restructuring, sales forecasting, and order tracking are a few of these. The need for vision-guided autonomous vehicles is driving up the requirement for automated sales force software. Another important aspect is that the industry’s growth will be accelerated by advancements in mobile communications technology.

Divide Up

The global market for sales force automation is split into the following groups based on software: There are three different kinds of salesforce automation systems: on-premises, cloud-based, and software-as-a-service (SaaS) apps. The cloud-based salesforce automation system category led the market in 2022, accounting for USD 4.5 billion, or 45% of total revenue.

Establishment The global market for sales force automation is segmented based on type, with small and medium-sized businesses and big organisations being included. Large-scale businesses accounted for the largest portion of market revenue in 2022, contributing over 57% (USD 5.8 billion).

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Regional Analysis

The report provides region-specific market data for North America, Europe, Asia-Pacific, and the rest of the globe. The North American Sales Force Automation market area is anticipated to dominate this market during the projected timeframe due to the presence of well-known businesses and their efforts to provide a wide range of customised solutions for customer satisfaction, including proposal generation, contact automation, sales forecasting, product modelling, and order administration. These efforts will drive market growth in the North American region.

The Asia-Pacific sales force automation market is expected to grow at a quick pace over the projected timeframe. This is a result of small and medium-sized enterprises investing more funds to create a single, tailored product by fusing together client interactions from several channels. Additionally, the Asia-Pacific Sales Force Automation market in India is expected to grow modestly throughout the projected period, while the Sales Force Automation market in China maintains its leading market position.

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