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Electronic Shelf Labels Market Size is expected to reach USD 3.08 Billion by 2031 | CAGR: 12.7%.

Dec 14, 2023 1:00 PM ET

Electronic Shelf Labels Market Size is expected to reach USD 3.08 Billion by 2031 | CAGR: 12.7%.

The global electronic shelf labels market is projected to reach USD 3.08 billion by 2031, at a CAGR of 12.7%, from USD 1.05 billion in 2022. The electronic shelf labels market is expected to continue to grow in the coming years due to the integration of IoT (Internet of Things) technology in ESLs.

Digital displays took the place of traditional paper price tags in retail, and the electronic shelf labels (ESL) market changed the industry. ESLs were introduced in the early 2000s and gave pricing strategies in stores efficiency and flexibility. Real-time updates and synchronized price across different items and locations are made possible by these labels, which use wireless connectivity to sync with the central pricing system. ESL technology was quickly adopted by retailers because to its capacity to improve customer experience, minimize human error, and expedite pricing adjustments.

Due to the dynamic nature of ESLs, revisions can be made instantly during promotions, giving customers accurate and current pricing information. Driven by the growing need for automation and the need for a more responsive and nimble retail environment, the ESL market has experienced significant expansion over the years. Electronic shelf labels are a key piece of technology that will continue to shape the retail industry and give businesses a competitive advantage in a rapidly changing marketplace.

Drivers and Challenges have an Impact on Market Dynamics, which can Impact Businesses. Find more details in our Sample Report:

In September 2023, Shenzhen Minew Technologies Co., Ltd., a Chinese tech company and Nordic Design Partner, has released the most recent iteration of their electronic shelf label, which is intended to take the place of conventional paper labels in applications such as retail, warehouse, medical, and smart offices. The “STag58P” can show text, numbers, color blocks, icons, lines, barcodes, QR codes, and images, all of which can be changed remotely from a central location through a gateway connected to the cloud.

In August 2023, Retail Electronic Shelf Labels Are Supercharged by Bluetooth Technology.

Market Dynamics

Based on product type, the global electronic shelf labels market is divided into LCDs, segmented e-paper displays, and fully graphic e-paper displays. The LCDs, category dominates the market with the largest revenue share. LCD-based electronic shelf labels utilize the same technology found in many consumer electronic devices like TVs and computer monitors. These displays are characterized by vibrant colors, high resolution, and excellent visibility. In the context of ESLs, LCDs are often used for simple text and numeric displays. They are energy-efficient and suitable for applications where dynamic content updates are not a primary requirement. Segmented E-paper displays, also known as electronic ink or e-ink displays, are designed for efficient power consumption and enhanced readability.

These displays use tiny capsules filled with particles that respond to electrical charges, mimicking the appearance of ink on paper. Segmented E-paper ESLs are well-suited for displaying basic alphanumeric characters and simple graphics. They offer a paper-like viewing experience and are known for their low power consumption, making them ideal for long-lasting battery-operated ESLs. Fully Graphic E-paper displays represent a more advanced form of electronic ink technology. These displays can render complex graphics and detailed information, making them suitable for applications where visual appeal and versatility are crucial. Fully Graphic E-paper ESLs provide a dynamic and visually engaging platform for showcasing product information, logos, and promotional content. The radio frequency segment is the largest segment of the electronic shelf labels market, based on communications technology. Radio Frequency communication technology is a common choice for ESLs. RF-enabled ESLs use radio waves to transmit data between the electronic labels and a central server or control system. This wireless communication allows for quick and efficient updates of pricing information, ensuring real-time synchronization across the store.

RF technology is known for its reliability and ability to cover larger distances, making it suitable for retail environments with expansive shelf spaces. Technology breakthroughs and evolving retail environments have created dramatic developments in the electronic shelf label (ESL) business. Growing emphasis on real-time pricing management and operational efficiency has driven demand for ESLs. ESLs are being used by retailers more frequently in order to automate pricing updates, lower operating expenses, and decrease errors related to manual label changes. The market dynamics have been further intensified by the integration of IoT technology, which has made it possible for ESLs and central pricing systems to communicate seamlessly. The ability of ESLs to adapt to frequent price adjustments, promotions, and dynamic pricing schemes has emerged as a critical factor propelling industry expansion.In addition, the COVID-19 pandemic has sped up the retail sector’s adoption of contactless solutions, which has helped the ESL market grow. ESLs are essential to retailers’ efforts to improve the in-store shopping experience since they provide precise and up-to-date pricing information. Brick and mortar retailers can adjust and compete more successfully as e-commerce grows because ESLs provide a more flexible and responsive pricing structure. The future of retail is being shaped by shifting customer behaviors and technology advancements, which will lead to further transformation in the ESL industry.

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Regional Analysis

The electronic shelf labels market in North America is expected to lead globally. North America’s electronic shelf label (ESL) industry is set to lead the world due to a confluence of factors that highlight the region’s advances in technology, its dynamic retail environment, and its increasing focus on operational efficiency. The ESL market is growing due in large part to the strong presence of well-known retail companies and the quick uptake of new technologies in North America. Retailers in this technologically advanced region are realizing more and more how transformative ESLs can be in terms of optimizing pricing procedures, cutting expenses, and improving the whole shopping experience. ESLs are a smart investment for North American retailers looking to maintain their competitiveness because they perfectly match the capabilities that consumers need in a seamless and digitally enhanced retail environment. The ESL market is further driven by the region’s propensity for early adoption of cutting-edge solutions and a proactive approach to exploiting IoT technologies. The COVID-19 pandemic has also increased the need for contactless solutions in the retail industry, which in turn has increased demand for ESLs since they make in-store experiences safer and more effective. The North American ESL market’s predicted leadership in the world market is a reflection of both the region’s technological prowess and its forward-thinking retail sector, where integrating cutting-edge technologies is essential to maintaining an advantage in the always changing market environment.

The report “Electronic Shelf Labels Market Size, Share & Trends Analysis Report by Component (Displays, Batteries, Transceivers, Microprocessors, and Others), by Product Type (LCDs, Segmented E-paper Displays, and Fully Graphic E-paper Displays), by Application (Retail and Industrial), by Communications Technology (Radio Frequency, Infrared, Near-field Communication, and Others), by Display Size (Less than 3 Inches, 3 to 7 Inches, 7 to 10 Inches, and More than 10 Inches), by Region (North America, Europe, APAC, MEA, and CSA), and Segment Forecasts, 2023 – 2031” is available now to Econ Market Research customers and can also be purchased directly from:

Further key findings from the report suggest:

  • The global electronic shelf labels market is predicted to register a compound annual growth rate (CAGR) of 12.7% over the projected period of 2023-2031.
  • North America will be the leading region of the global electronic shelf labels market during the forecast period of 2023-2031.
  • The major key players in the global electronic shelf labels market are: Diebold Nixdorf, Incorporated, NCR Corporation, CLEARink Displays, Inc., Pricer AB, Panasonic Corporation, SES-imagotag, M2Communication, E Ink Holdings Inc., Displaydata Limited., Samsung Electro-Mechanics Co Ltd, SoluM Co., Ltd.

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Econ Market Research has segmented the global electronic shelf labels market based on component, product type, application, communications technology , display size and region:

Electronic Shelf Labels Market by Component (Revenue, USD Billion, 2023-2031)

  • Displays
  • Batteries
  • Transceivers
  • Microprocessors
  • Others

Electronic Shelf Labels Market by Product Type (Revenue, USD Billion, 2023-2031)

  • LCDs
  • Segmented E-paper Displays
  • Fully Graphic E-paper Displays

Electronic Shelf Labels Market by Application (Revenue, USD Billion, 2023-2031)

  • Retail
  • Industrial

Electronic Shelf Labels Market by Communications Technology (Revenue, USD Billion, 2023-2031)

  • Radio Frequency
  • Infrared
  • Near-field Communication
  • Others

Electronic Shelf Labels Market by Display Size (Revenue, USD Billion, 2023-2031)

  • Less than 3 Inches
  • 3 to 7 Inches
  • 7 to 10 Inches
  • More than 10 Inches

Electronic Shelf Labels Market Regional (Revenue, USD Billion, 2023-2031)

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America 

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