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Gut Health Products Market to Hit USD 120.38 billion by 2032, Grow a CAGR 6.75% | Analysis by MRFR

Dec 18, 2023 8:05 PM ET

Gut Health Products Market to Hit USD 120.38 billion by 2032, Grow a CAGR 6.75% | Analysis by MRFR

Gut Health Products Market Overview:

In 2022, the market for gut health products was estimated to be worth USD 44.18 billion. According to projections, the Gut Health Products Market will expand at a compound annual growth rate (CAGR) of 6.75% from USD 47.56 billion in 2023 to USD 120.38 billion by 2032. Rising dietary consciousness, the dominance of major companies, and consumer preference for gut health products are the main drivers of the gut health products market’s growth.

Players are developing and exploiting foods with special health claims as a result of consumers’ growing awareness of the impact of nutrition on human health and their growing predisposition towards healthier diets. Probiotic use has increased in marketplaces where customers embrace a collective attitude towards healthy living. Since probiotic supplements have been around for a while and offer a number of advantages for digestive health, consumers’ need for them to maintain good health has increased. According to the International Scientific Association for Probiotics and Prebiotics, a study on probiotic strains has shown health benefits in lowering the risk of upper respiratory gut infections, dermatitis in infants, and stomachache symptoms in breastfed babies. It has also been shown to reduce harmful gastroenterology in early newborns.

A survey conducted in 2021 by the International Food Information Council revealed that approximately 51% of Americans take probiotics to support their gut health, approximately 33% to support their immune system, approximately 38% to support their general health and wellness, and finally, approximately 13% to support their emotional well-being. Therefore, market participants have a tremendous chance to develop new, innovative solutions that aid with digestive health diseases as a result of the rising demand from consumers to support their digestive health in a good and healthy manner.

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Gut Health Products Market (1)


Prebiotics and probiotics are included in the market segmentation for gut health products based on type. In 2022, the probiotics category accounted for the largest portion of the gut health products market, accounting for approximately 67–69% of the total.

The data on the gut health products market has been divided into categories such as gummies, powder, liquid, and capsules. The greatest segment share was occupied by capsules.

The global market for gut health products has been divided into two categories: conventional and organic. Organic items had the highest segment share because customers were quickly adopting safe and healthful products.

Regional Analysis:

The market is divided into four regions by the study: North America, Europe, Asia-Pacific, and the Rest of the World. It is anticipated that throughout the research period, the gut health products market in North America would have a 32.24% market share. Growing consumer knowledge of the availability of several gut health products and the presence of a sizable number of gut health product manufacturers have both greatly aided in the rise of market in North America. Furthermore, the market for gut health products in North America has grown recently due to new product developments, technology advancements, and online product delivery.

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Key Players:

Key Companies in the Gut Health Product market include.

  • Bayer AG
  • Nestle SA
  • BASF
  • DuPont
  • Sanofi
  • Yakult Honsha Co., Ltd.
  • Cie Gervais Danone
  • Deerland Probiotics & Enzymes, Inc.
  • Hansen Holding A/S
  • Amway Corporation

Related Reports:

Gut and Digestive Health Ingredients Market Research Report Information By Type (Prebiotics, Probiotics, Digestive Enzymes, Polyphenols, and Others), By Application (Dairy & Frozen Desserts, Functional Foods & Beverages, Dietary Supplements, Pharmaceuticals & Nutraceuticals and others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

Herbal Medicinal Products Market Research Report Information By Type (Traditional Chinese Medicines, Homeopathic Medicines, Aromatherapy Medicines, and Ayurvedic Medicines), By Function (General Wellness, Cardiovascular Health, Gut & Digestive Health, and Cognitive Health), By Form (Powder, Syrups, Ointments, Oils, and Capsules &Tablets), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032

About Market Research Future:

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis with regard to diverse markets and consumers worldwide.

Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients.

Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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