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Water-Based Flocking Adhesive Market Size Worth $800 million By 2030: IndustryARC

Feb 23, 2024 7:00 PM ET

Water-Based Flocking Adhesive Market Size Worth $800 million By 2030: IndustryARC

The Global Water-Based Flocking Adhesive Market size is predicted to reach $800 million by 2030, growing at a CAGR of 7.2% during the forecast period 2024-2030 according to the latest market research report published by IndustryARC. Increasing demand for flocked products in textile industry and regulatory pressure on solvent use are poised to propel the market growth, finds IndustryARC in its recent  report, titled “Water-Based Flocking Adhesive Market Size, Share & Trends Analysis Report By Type (Acrylic, Polyurethane, Polyvinyl Acetate (PVA), Epoxy, Others [Latex]), By Application (Surface Flocking, Flocking of Formed Parts, Laminating, Others [Graphic Arts]), By End-User (Furniture, Automotive, Textiles, Others), By Region and Segment Forecasts, 2024–2030”


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 Asia Pacific Register Highest Growth:

The Water-Based Flocking Adhesive industry in the Asia Pacific region is expanding as the region is witnessing rapid industrialization and urbanization, leading to increased demand for water-based flocking adhesives in various sectors such as automotive, textiles and furniture. Additionally, the growing focus on sustainability and environmental regulations in Asia Pacific has fueled the adoption of eco-friendly adhesive solutions, including water-based flocking adhesives.


Water-Based Flocking Adhesive Market 2023-2030: Scope of the Report

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$800 million

Segments Covered

Type, Application, End-User and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  • Dow
  • Campbell Coutts Ltd.
  • KIWO Inc.
  • Bostik
  • 3M
  • H.B. Fuller Company
  • Avery Dennison Corporation
  • Henkel AG & Co.
  • Sika AG

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Water-Based Flocking Adhesive Market Report – Key Takeaways:

  • Polyurethane Dominate the Market

The Polyurethane segment had the largest market valuation with a share of 35.1% in 2023. Polyurethane-based water-based flocking adhesives offer exceptional adhesion properties, flexibility, and durability, making them highly suitable for various industries such as furniture and textiles. The adhesive’s ability to bond effectively with diverse substrates and provide a smooth, textured finish contributes to its widespread usage. Furthermore, polyurethane-based water-based flocking adhesives often exhibit excellent resistance to chemicals, moisture, and heat, further augmenting their suitability for a wide range of environmental conditions.


  • Surface Flocking to Register Highest Growth

Surface Flocking is analyzed to grow with the highest CAGR of 9.1% during the forecast period 2024-2030. This is due to its ability to enhance the appearance and texture of products like automotive interiors. The rising demand for visually appealing and luxurious surfaces, along with the functional benefits of sound absorption, cushioning and improved grip, drives the adoption of water-based flocking adhesives.


  • North America is Leading the Market

Europe region held a major market share of 38.2% in 2023. The strong presence in this region can be attributed to the increasing strong demand from the automotive industry for lightweight and fuel-efficient vehicles. The textile industry also contributes to the demand for water-based flocking adhesives due to their water resistance and durability. Strict environmental regulations in Europe promote the use of eco-friendly adhesives. Moreover, increased investment in research and development by leading adhesive manufacturers is driving the market growth in the region.


  • Burgeoning Opportunities in R&D Investments

R&D investments are driving the development of environmentally friendly and high-performance water-based flocking adhesives, attracting manufacturers and consumers seeking sustainability and product enhancement. Additionally, R&D efforts are broadening the applications of water-based flocking adhesives, including automotive interiors as well as electronics, expanding the market and creating new opportunities. Furthermore, the development of advanced technologies is streamlining the production of water-based flocking adhesives, reducing costs and enhancing affordability for manufacturers and consumers.

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 Key Opportunity Analysis:

High Demand for Construction Industry

The construction industry is a major consumer of flocking adhesive, utilizing it for decorative and functional finishes in both interior and exterior components. The demand for water-based flocking adhesive in the construction industry is increasing due to there is a growing emphasis on sustainability, which drives the need for eco-friendly alternatives without harmful solvents or VOCs. Additionally, the industry requires durable and corrosion-resistant finishes, especially for cladding and roofing applications. Manufacturers can seize opportunities by developing innovative and sustainable products that cater to these construction industry demands.


Emerging of New Water-Based Flocking Adhesives Development

The development of new water-based flocking adhesives with enhanced performance presents manufacturers with a range of opportunities. These adhesives can improve product quality by increasing durability, resistance to wear and tear, and aesthetic appeal. They also offer cost reductions through material savings, reduced labor requirements, and extended shelf life. Furthermore, these adhesives enable manufacturers to expand into previously untapped markets such as food-contact, medical, and outdoor applications. Seizing these opportunities allows manufacturers to enhance their products, lower costs, and broaden their market reach, leading to increased sales, profits, and market share. Automotive, furniture, textile, and packaging manufacturers can benefit specifically by utilizing these adhesives to improve durability, aesthetics, and security in their respective products. As the market for new water-based flocking adhesives with improved performance rapidly grows, manufacturers capable of developing and marketing these innovations will be well-positioned for success.


High Demand for Environmentally Friendly Products

The increasing demand for environmentally friendly products is opening up opportunities for manufacturers in the water-based flocking adhesive industry. Water-based flocking adhesives serve as a sustainable alternative to solvent-based adhesives by eliminating volatile organic compounds (VOCs) which are harmful to human health and the environment, contributing to air pollution issues. In addition, water-based flocking adhesives offer ease of use and application, requiring no special equipment and allowing application with a brush, roller, or spray gun. This convenience benefits both manufacturers and consumers. With the continued growth in demand for eco-friendly products, manufacturers in the water-based flocking adhesive market can thrive by developing innovative adhesives that deliver optimal performance, environmental friendliness and cost-effectiveness.


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The Report also Covers the Following Areas:

  • Water-Based Flocking Adhesive Market Size and Forecast
  • Water-Based Flocking Adhesive Market Trends
  • Water-Based Flocking Adhesive Market Analysis by Type


Water-Based Flocking Adhesive Market 2023-2030: Key Highlights

  • CAGR of the market during the forecast period 2024-2030
  • Value Chain analysis of key stake holders
  • Detailed analysis of market drivers and opportunities during the forecast period
  • Water-Based Flocking Adhesive Market size estimation and forecast
  • Analysis and predictions on end users’ behavior and upcoming trends
  • Competitive landscape and Vendor market analysis including offerings, developments, and financials
  • Comprehensive analysis of challenges and constraints in the Water-Based Flocking Adhesive Market


Covid and Ukrainian Crisis Impact:

  • The COVID-19 pandemic has resulted in a reduced demand for products utilizing water-based flocking adhesives, including automotive parts, furniture, and textiles, leading to a decline in sales for manufacturers in this industry. Moreover, the pandemic has disrupted the supply chain, posing challenges for manufacturers to acquire essential raw materials like polyurethanes and polyester needed for water-based flocking adhesive production, further contributing to the decline in sales.
  • The Ukraine crisis has significantly impacted supply chains, particularly for raw materials used in water-based flocking adhesive production, such as polyvinyl alcohol (PVA) and acrylics, which are major exports of Russia and Ukraine. Disruptions in these supply chains have resulted in increased raw material prices and longer order lead times. Additionally, the crisis has caused higher energy prices, affecting oil and gas exports from Russia, further raising production costs for water-based flocking adhesive and exerting upward pressure on prices.


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List of Key Market Players in Water-Based Flocking Adhesive Market:

The Global Water-Based Flocking Adhesive Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

  • Dow
  • Campbell Coutts Ltd.
  • KIWO Inc.
  • Bostik
  • 3M
  • B. Fuller Company
  • Avery Dennison Corporation
  • Henkel AG & Co.
  • Sika AG
  • PPG Industries, Inc.
  • Akzo Nobel N.V.,
  • RPM International Inc.
  • Sherwin-Williams Company


Related Reports:

Acrylic Adhesives Market – The Acrylic Adhesives Market  Market is projected to grow at a CAGR of 5.3% from 2023 to 2030. The growth is attributed to the bolstering growth of the automotive industry and rising demand from building & construction industry.

Automotive Adhesives  Market – The Automotive Adhesives  Market is projected to grow at a CAGR of 6.1% from 2023 to 2030. The potential of adhesives to decrease vehicle weight, raise fuel efficiency and reduce carbon emissions is expected to accelerate demand growth. This has contributed to greater component adoption in the automotive industry and thus to the substitution of welding and metal joints with adhesives.

Flock Adhesives Market – The Flock Adhesives Market  Market is projected to grow at a CAGR of 5.3% from 2023 to 2030. The growth is attributed to growing demand for technical textile in the transportation industry and surging demand from the automotive sector

Polymer Binders Market – The Automotive Adhesives  Market is projected to grow at a CAGR of 6.2% from 2023 to 2030. The growing construction industry mainly in the developing countries for rapid urbanization and modernization is contributing to the growth of the Polymer Binders Market.


About IndustryARC™:

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets. 

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format which assists an intelligent and informed decision-making process.


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Mr. Venkat Reddy IndustryARC Email: [email protected] USA: (+1) 518 282 4727


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