Market Overview
According to a Comprehensive Report by Market Research Future (MRFR), Wireless Headphones Market Information by Headphone Fit, Connectivity Mode, Distribution Channel, and Region—Forecast till 2032,” The wireless headphones industry will expand from USD 50.47 billion in 2023 to USD 156.511 billion by 2032, with a CAGR of 15.20% from 2023 to 2032.
Market Synopsis
Companies are employing celebrity endorsements in their marketing efforts to reach more customers for their items. In January 2020, Shure Incorporated, an American audio equipment company, teamed with singer Adam Levine to sell its noise-canceling headphones and wireless earbuds in America. This campaign helped the corporation market its audio products to American music industry experts.
Upgrading the design of electronic items, including headsets, earphones, smart glasses, and others with new technology, is expected to attract customers and fuel market development. Rising awareness of consumer wearables and evolving fashion trends may further boost demand for stylish wireless earbuds.
During the COVID-19 epidemic, individuals are more likely to stay home owing to government lockdowns in several nations. This is predicted to boost demand for indoor leisure activities including watching TV, listening to music, playing video games, cooking, and others, driving market development.
Additionally, the increased demand for smartphones and laptops is anticipated to boost global consumption. According to the IMF, roughly 1371.1 million cellphones were supplied worldwide in 2019.
Market Competitive Landscape:
- Skullcandy
- Jabra
- Sony Corporation
- Sennheiser electronic GmbH & Co
- Apple Inc.
- Wicked Audio Inc.
- Master & Dynamic.
- V-MODA LLC
- Bang & Olufsen
- JLab Audio
- Harman International Industries Inc.
- Bose Corporation
- AfterShokz
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Market USP Covered:
Market Drivers:
Mobile devices and smartphones are now used worldwide. Every person has a smartphone. Numerous apps and platforms offer entertainment and music streaming services. These include applications like YouTube, Spotify, and Netflix, among others, which are commonly found on smartphones.
Due to the increase in these entertainment sources, people have engaged in binge-watching shows or listening to music while they are free or traveling. With headphones, one can listen to music without disturbing their neighbor.
Because of their better sound quality and additional functionality, such headphones are expensive compared to cheaper ones. People tend to invest more in quality wireless headphones because of increased disposable income.
Manufacturers aim to make them more stylish, comfortable and affordable so that sales can increase. This leads to further investigation and correct product design due to demand from music enthusiasts who want high-quality sound in headphones. Also, this makes the smart technologies applied more sophisticated than ever before, thus increasing their market value. Furthermore, most smartphone manufacturers have omitted the headphone jack from their devices; hence, Bluetooth connectivity is the only way you can connect your earphones to your phone.
Market Restraints:
Batteries primarily power wireless headphones. If used without any break, these batteries can drain rather quickly. This is not desirable, as wireless headphones with low battery life should be recharged after every few uses. Furthermore, as the batteries age, their efficiency declines.
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Market Segmentation
The Wireless Headphones Market segmentation, based on headphone fit, includes In-ear, Over-the-ear, On-ear, Open-ear, and Behind the neck.
The Wireless Headphones Market segmentation, based on connectivity mode, includes Bluetooth, Radio Frequency, and Infrared.
The Wireless Headphones Market segmentation, based on distribution channels, includes Hypermarkets/Supermarkets, Wholesalers/Distributors, Specialty Stores, Independent Stores, Online Retailers, and Other Sales channels.
Regional Insights
The North American wireless headphones industry will dominate due to high customer status, preference for high-quality music, and the presence of highly tech-savvy consumers. Wireless headphones have become more popular due to the area’s strong digital infrastructure.
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