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Cat-Eyes to Colorful Canvases: Eyeliner Market Soars with 5.34% CAGR, Reaching USD 9.42 Billion by 2032

Apr 25, 2024 8:00 AM ET

Cat-Eyes to Colorful Canvases: Eyeliner Market Soars with 5.34% CAGR, Reaching USD 9.42 Billion by 2032


In the beauty cosmos, the Eyeliner Market stands as a beacon, defining the language of eyes with strokes of precision. This blog post delves into the captivating world of eyeliners, exploring how this makeup essential has evolved beyond a mere cosmetic into an artistic tool that speaks volumes.

In 2022, the eyeliner market was estimated to be worth USD 5.9 billion. Based on projections, the eyeliner market is expected to increase at a compound annual growth rate (CAGR) of 5.34% from 2023 to 2032, from USD 6.21 billion in 2023 to USD 9.42 billion. The key market drivers enhancing the market growth are the expanding male grooming market, growing beauty and cosmetics industry, rising consumer awareness and interest in makeup, versatility and customization, influence of celebrities and media culture, innovative product offerings, and an increase in online retail channels.


The Evolution of Expression:

From the ancient Egyptians to the modern runways, eyeliner has been an instrument of expression. The Eyeliner Market mirrors this evolution, offering a myriad of formulations and styles that cater to diverse tastes. Gel, liquid, pencil—each type of eyeliner contributes to the unfolding narrative of individual expression.

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Precision in Every Line:

The magic of eyeliner lies in its precision. The Eyeliner Market is replete with products designed for intricate lines that accentuate the eyes. Whether it’s achieving the perfect cat-eye flick or defining the waterline, eyeliners have become tools of artistic finesse, allowing users to craft their desired look with precision.

Colors Beyond Black:

While black eyeliner remains a classic, the Eyeliner Market has embraced a spectrum of colors. From vibrant blues to sultry purples, eyeliners are no longer confined to the traditional hue. This burst of colors has elevated eyeliner application to an art form, enabling users to experiment with various shades to complement their style.

Longevity and Formulation:

In the quest for all-day perfection, the Eyeliner Market offers formulations that prioritize longevity. Waterproof, smudge-proof, and fade-resistant eyeliners have become staples, ensuring that the artistry crafted in the morning remains impeccable until the night.

Innovations in Application:

The Eyeliner Market is witnessing innovations in application methods. Winged eyeliner stamps, felt-tip pens, and adjustable applicators cater to both makeup enthusiasts and beginners, making precise application accessible to all. These innovations democratize the art of eyeliner, turning it into a canvas for self-expression.

Eyeliner Industry Developments

July 2022:

Ariana Grande, the owner of R.E.M. Beauty, revealed the arrival of the brand’s iconic eye package, which consists of three of its best-selling products. It features an easy-to-use Borderline Eyeliner Marker that creates a dramatic eye look.

February 2022:

With quads of eye shadow, brow pencils, face oils, and other products, Gwen Stefani revealed the launch of her new makeup collection, GXVE, which consists of a range of lipstick formulas in satin, matte, liquid, black, and blue eyeliners.

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Key Companies in the Eyeliner Market Include –

Kao Corporation

Christian Dior SE

Mary Kay Inc.

Shiseido Co. Ltd

L’Oréal S.A

The Estée Lauder Companies Inc.

Amore Pacific Corporation

Chanel S.A.

Sisley Paris

Jordana Cosmetics Corporation

Iredale Mineral Cosmetics Ltd.

Markwins International Corp.

LG Household & Health Care Ltd.

Marie Dalgar

Kazi Lan Carslan

Flamingo Beauty Supply

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