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Bodybuilding Supplements Market Exclusive Report on Current Trends and Future Insights

Apr 26, 2024 2:00 PM ET

Bodybuilding Supplements Market Exclusive Report on Current Trends and Future Insights

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the “Global Bodybuilding Supplements Market – (By Product Type (Protein Supplements, Pre-Workout Supplements, Creatine, BCAA Supplements, Fat Burners, Multivitamins, Others), By Source Type (Animal-based, Plant-based), By Age Group (Millennials, Generation Z, Baby Boomers), By Form (Powder, Capsules, Tablets, Liquids, Softgels, Others), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce and Online Stores, Drug stores and Pharmacies, Others)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031.”

According to the latest research by InsightAce Analytic, the Global Bodybuilding Supplements Market is valued at US$ 24.5 Bn in 2023, and it is expected to reach US$ 46.5 Bn by 2031, with a CAGR of 8.57% during the forecast period of 2024-2031.


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Bodybuilding supplements are dietary products used by individuals engaged in bodybuilding, athletics, and fitness to facilitate muscle gain, enhance performance, or aid in recovery. These supplements come in various forms, including powders, pills, and shakes, and are designed to complement an individual’s diet and workout regimen. The most popular protein sources include branched-chain amino acids (BCAA), arginine, glutamine, essential fatty acids, creatine, whey protein, HMB, ZMA, and high-protein beverages.

The growing interest in fitness and health consciousness is driving the steady rise of the global bodybuilding supplement industry. Additionally, bodybuilders and fitness fanatics have been putting more and more emphasis on nutrition and general well-being in recent years. The idea that one may effectively achieve daily macronutrient needs by food alone is becoming more and more focused on the consumption of vitamins, proteins, and meal replacement items. The everyday nutrition and health solutions that have replaced conventional training supplements are having a significant influence on the worldwide bodybuilding supplement business.


List of Prominent Players in the Bodybuilding Supplements Market

  • Glanbia plc
  • Abbott
  • GSK
  • Amway
  • Nestlé S.A.
  • MusclePharm.
  • BA Sports Nutrition
  • CSN
  • AMCO Proteins
  • Dymatize Enterprises LLC.
  • CytoSport Inc.
  • RSP Nutrition
  • Hoogwegt.
  • Mondelez International group.
  • QuestNutrition & LLC.
  • The Bountiful Company
  • MTS Nutrition
  • Optimum Nutrition
  • Core Nutritionals
  • Ambrosia Nutraceuticals
  • UMP Healthcare Holdings Limited
  • Beverly International Nutrition
  • Blackstone Labs
  • Kaged Muscle
  • NutraBio Labs
  • GNC
  • MTS Nutrition
  • MuscleTech
  • Dymatize
  • Other Prominent Players


Market Dynamics:


The rising awareness about health and fitness drives the growth of the bodybuilding supplements market. With increasing health consciousness, consumers opt for bodybuilding supplements to maintain fitness and build muscle mass. Protein supplements are the most popular among gym-goers and athletes for muscle recovery and gains. Furthermore, the easy availability of these supplements through online retail channels and the growing millennial population are also fueling the market growth. Easy accessibility through online and brick-and-mortar retail outlets has dramatically boosted the global bodybuilding supplements market in recent years. Bodybuilders and fitness enthusiasts can purchase virtually any legal supplement from various online stores with a click of a button. The popularity of bodybuilding as a sport and fitness activity has grown significantly over the past decade. More and more people focus on health, fitness, and a toned physique. They are joining gyms and following rigorous workout routines. However, achieving the desired body type through exercise and diet alone can be challenging and time-consuming. This is creating a huge demand for the bodybuilding supplements market.


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The high price of supplements due to high manufacturing costs is significantly restraining the growth of the global bodybuilding supplements market. High production costs are associated with supplements products in the global bodybuilding supplements market. Moreover, Stringent regulations governing the pharmaceutical and nutraceutical industries require extensive quality control procedures, including the need for cleanroom environments and regular audits. Adhering to these standards increases overall production costs. The body supplements Market faces challenges of regulatory scrutiny, ensuring product safety and efficacy, maintaining consumer trust amidst controversies, combating misinformation, and addressing concerns regarding long-term health impacts. Competition intensifies as trends shift towards natural and sustainable options, requiring constant innovation and transparent communication to meet evolving consumer demands.


Regional Trends:

North America is anticipated to be the largest Market for bodybuilding supplements throughout the projected period. For bodybuilding supplements, North America has emerged as the leading regional Market. This is because of the robust healthcare systems and spending in the United States and other nations in the area, as well as the large number of prominent enterprises that deal with nutrition, nutraceuticals, and dietary supplements. These businesses have been making significant investments in R&D to create novel products and formulations that cater to a variety of age groups and use cases. As a result, the area leads the world in patent applications and benefits from early product acceptance.


Recent Developments:


  • In Jan 2024, Abbott Laboratories introduced a new protein shake designed to assist individuals in weight loss and muscle mass maintenance. The healthcare company revealed that the protein shake is the initial product to be introduced under its new brand, Protality. Abbott’s decision was a strategic move to take advantage of the increased demand for novel weight-loss medications belonging to the GLP-1 class.
  • In March 2022, MusclePharm Corporation, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, announced the launch of a ready-to-drink protein category with the product ‘whey protein drink’ line in the summer of 2022, which contains over 20g of protein, be sugar-free and will be available in multiple flavours.


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Segmentation of  Bodybuilding Supplements Market –

By Product Type:-

  • Protein Supplements
  • Pre-Workout Supplements
  • Creatine
  • BCAA Supplements
  • Fat Burners
  • Multivitamins
  • Others

By Source Type

  • Animal-based
  • Plant-based

By Age Group

  • Millennials
  • Generation Z
  • Baby Boomers

By Form

  • Powder
  • Capsules
  • Tablets
  • Liquids
  • Softgels
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • E-commerce and Online Stores
  • Drug stores and Pharmacies
  • Others

By Region-

North America-

  • The US
  • Canada
  • Mexico


  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa


Details insights on this market:


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InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain a competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets, and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

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