Pregnancy Test Kits Market Share, Trends And Growth Analysis, By Type Of Test (Blood Test For Hcg, Urine Test For Hcg And Others); By Product (Digital Devices, Line Indicators (Strips, Cassettes And Mid-Stream Devices) And Others); By End Users (Hospitals, Clinics, Household) – Forecast To 2032

The Pregnancy Test Kits Market size was valued at USD 1.4 billion in 2022 and is projected to grow to USD 2.1 billion by 2032, with CAGR of 5.2% during the forecast period (2024 – 2032).

One of the primary reasons positively impacting the pregnancy test kits market is the increased prevalence of health disorders that affect women’s general well-being. Furthermore, global demand for point-of-care women’s health diagnostics is fueled by rising health awareness and an increased understanding of the benefits of early detection. Aside from that, the rising risk of infertility due to stressed lives and increased alcohol and drug usage drives the demand for women’s health diagnostics to treat pregnancy issues and assure a healthy life. Furthermore, because menopause increases the risk of certain medical disorders such as cardiovascular disease and urine incontinence, a considerable increase in the female population over 50 is adding to the pregnancy test kits market growth.

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Aside from that, various studies have found that women are more prone to psychological illnesses such as despair and anxiety during hormonal fluctuations. This, together with several measures done by health organizations in several nations to enhance women’s mental health, is fueling global market expansion.

Market Drivers:

Mounting awareness with regard to the latest pregnancy detection kits, rising knowledge about how to use self-detecting pregnancy devices and their benefits, and the surging preference for self-detecting kits boost the market size across the globe. Also, increase in pregnancy rate among adolescents and the surge in promotional events and campaigns by leading firms that also form alliances with celebrities to grab the attention of more consumers benefit the global industry.

Besides, frequent technical advancements in pregnancy test kits combined with the focus on expanding distribution networks by the manufacturers to push the availability of devices can also warrant bright prospects for the global market.

Increasing burden of fertility disorders among both women and men also contributes to the market expansion rate. The World Health Organization reported that in 2010, close to 48.5 million couples across the globe were unable to conceive. The organization also revealed the roughly 1.9 % of the female population between the ages of 20 and 44 years was unable to achieve live birth on the first try while close to 10.5 % who already had one child were unable to conceive the second time even after six years of trying. Hence, the rising prominence of fertility disorders has raised the demand and use of pregnancy testing kits.

Market Restraints:

There is a host of restraining factors in the worldwide market, including low knowledge levels among people regarding pregnancy kits, and inefficiency in testing in a few cases. The high price and strict government policies, especially in developing countries will challenge the industry participants as well.

Having said that, the mounting cases of adolescent pregnancy, surging sales of self-detective pregnancy kits, and the acceptance of planned pregnancy will create attractive opportunities for the players in the long run.

Key Players

MRFR recognizes the following companies as the key players in the global Pregnancy Test Kits Market— Alere Inc. (US), Prestige Brands Holdings Inc (US), Quidel Corporation (US), Procter & Gamble Co. (Germany), Piramal Enterprises (India), Cardinal Health (US) and Confirm Biosciences (US)

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Market Segmentation

The global market has been segmented into four test types of the test by product, end-users, and regional. With the type of test sections, the market has been divided into three sections blood test for HCG, urine test for HCG, and others. The product sections have divided the market into five: digital devices, line indicators, strips, cassettes, and mid-stream devices. With the end-user sections, the global pregnancy test kits market has been divided into three sections hospitals, clinics, and households. According to the regional basis, the market has been divided into five sections Asia-Pacific, North America, South America, Europe, and Middle East & Africa.

Regional Analysis

North America holds the biggest market size and the robust demand for pregnancy test kits in the region is the result of the high number of females that are aware of the latest technologies in this field. In addition to this, the mounting need for kits that facilitate pregnancy detection at home and technical advances that aim to raise the accuracy level and shorten the waiting period also benefit the North American market. The rate of unplanned pregnancy in the US has gone up significantly over the years, much higher than in other countries. A 2017 study by the Guttmacher Institute (U S) revealed that close to 52% of pregnancies were the result of couples not using contraceptives while 43% were the result of incorrect use of contraceptives.

The Asia Pacific is touted to be one of the fastest growing markets, in view of rising advancements in the healthcare industry combined with the increasing financial conditions of people. The market share is also bolstered by the rising focus of players on strengthening their supply chains, improving distribution channels, and the increase in awareness about the latest pregnancy devices due to the surge in family planning initiatives taken up by the government. The availability of pregnancy test kits on e-commerce websites, and the soaring number of promotional advertising activities by established brands in the region will also ensure substantial business growth in the near future.

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