Lip and Cheek Tint Market size is predicted to reach $2.44 billion by 2030, growing at a CAGR of 6.3% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The surging demand for the chemical free and environment  friendly tints, lightweight and non-greasy properties of lip and cheek tints to enhance the comfort level and aesthetics are poised to propel the market growth, finds IndustryARC in its recent report, titled “Lip and Cheek Tint Market Size, Share & Trends Analysis Report By Type(Natural, Synthetic), By Form (Gel, Cream, Liquid, Others), By Gender (Women, Men), By Flavor (Strawberry, Raspberry, Cocoa, Beetroot, Others), By Packaging Type (Glass Bottles, Stick Tubes, Laminate Tubes, Others), By Distribution Channel (Hypermarket/Supermarket, Specialty Store, Convenience Store, Online Store, Others), By Region and Segment Forecasts, 2023–2030”

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Europe to Register Highest Growth:

In the global Lip and Cheek Tint market share, Europe is analysed to grow with the highest CAGR of 7.0% during the forecast period 2023-2030. The Lip and Cheek Tint industry in this region is expanding due to the rise in demand for availability of wide variety colors of lip tints amongst youth consumers is rising in this area in order to get a trendy and elegant look. Additionally, U.K., Germany, France, Italy, Poland, and Spain are the region’s most important markets. A fundamental driving force behind the shift in consumer preference for natural lip colours is growing concern about the potential dangers of cosmetics based on chemicals. This is driving the demand for natural lip and cheek tint.

Lip and Cheek Tint Market 2023-2030: Scope of the Report

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Lip and Cheek Tint Market Report – Key Takeaways:

Hydration and moisturization properties cures the dry skin driving the market growth

Lip tints contain both hydrating and moisturizing ingredients, making them a great choice for people who want to add some color to their lips and cheeks. Hydration and moisturization help prevent dryness on your lips. Dryness can lead to chapping, cracking, and discomfort. Using a lip and cheek tint that provides hydration and moisturization can help keep your lips soft and smooth. In 2022, Rare Beauty, a vegan cosmetics brand, launched a tinted moisturizer. This moisturizer also acts as sun protection from mild sun rays. It contained vitamin E, helping in keeping the skin hydrated, and SPF 20, protecting from sun rays.

Matte Color Tints to Register Highest Growth

In the Lip and Cheek Tint Market analysis, the matte color segment is estimated to grow with the highest CAGR of 7.1% during the forecast period 2023 to 2030. High pigmented matte tint has a matte, velvety texture. This kind of tint is not glossy, in contrast to gloss or stain giving the lips and cheek a dramatic full coverage appearance that is understated enough to wear during the day, thus driving consumer demand.

Asia Pacific is Leading the Market

Asia Pacific region market size is $587 million in 2022. The market in this region is anticipated to grow significantly due to the increasing disposable income levels of the consumers there and the shift in the consuming patterns.  For instance, Colorbar Cosmetics introduced delightful array of 10 irresistible shades of lip and cheek tints. Such innovations will further drive the demand for lip and cheek tints in this region thereby expanding the market.

Expansion of men’s grooming segment

Men are becoming more conscious of their appearance and are seeking products that can help them achieve a polished and well-groomed look. Lip and cheek tints offer a versatile and customizable way for men to express their personal style, whether it be a natural look or a bolder, more expressive statement. In April 2022, Times of India reported an increased use of social media platforms such as Facebook, Instagram and Youtube exposes men to global fashion trends, contributing to an increase in demand for male grooming products.

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Key Opportunity Analysis:

Growing preference for multipurpose tints

Consumers appreciate products that offer multiple benefits and save time and space in their beauty routines. Lip and cheek tints serve a dual purpose by providing color to both the lips and cheeks, making them an attractive option for individuals looking for versatile products. These multipurpose tints are enriched with essential oils & other natural ingredients that work as a makeup as well as skincare. In December 2022, RENEE introduced Multi Mousse Tint for eyes, cheeks and lips. An ultra-light and highly pigmented formula in a travel-friendly design and is perfect for a flawless finish on the go. This is intended to capture growing demand for multipurpose tints.

Organic formula of tints makes it safe to use

Consumers are increasingly seeking out natural and organic beauty products. Lip and cheek tints made from organic and plant-based ingredients are believed to be gentle on the skin, which makes them a great option for people with sensitive skin and can cater for this growing demand and attract environmentally conscious consumers. Introducing vegan and herbal products are increasing the market growth nowadays.

Social media and influencer marketing

Social media platforms have become influential platforms for beauty trends and product recommendations. Leveraging social media and collaborating with beauty influencers can help create brand awareness, generate buzz and reach a wider audience, thereby driving the growth of lip and cheek tints. In April 2022, it is reported that about 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic to capture this growing demand.    

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The Report also Covers the Following Areas:

• Lip and Cheek Tint Market Size and Forecast
• Lip and Cheek Tint Market Trends
• Lip and Cheek Tint Market Analysis by Type

Lip and Cheek Tint Market 2023-2030: Key Highlights

• CAGR of the market during the forecast period 2023-2030
• Value Chain Analysis of key stake holders
• Detailed analysis of market drivers and opportunities during the forecast period
• Lip and Cheek Tint Market size estimation and forecast
• Analysis and predictions on end users’ behaviour and upcoming trends
• Competitive landscape and Vendor market analysis including offerings, developments, and financials
• Comprehensive analysis of challenges and constraints in the Lip and Cheek Tint Market

Covid and Ukrainian Crisis Impact:

During covid 19, due to a large number of people working from home and decreasing their social interactions, there has been a significant impact on the market for tints.  Factories have been forced to shutdown temporarily, and shipping may be delayed or disrupted due to restrictions on travel and trade affected the market growth.

Due to the Russia- Ukraine war the supply chain disruptions affected the market a lot. People focused more on essential goods and services rather than discretionary items. This shift in consumer mindset temporarily impacted the growth of the lip and cheek tint market. It is important to note that political conflicts and economic instability can have indirect effects on the beauty industry.

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List of Key Market Players in Lip and Cheek Tint Market:

Lip and Cheek Tint Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

• Avon Products, Inc.
• L’Oréal S.A.
• Unilever
• Ke Healthcare Private Limited.
• The Estee Lauder Companies Inc.
• The Procter& Gamble Company.
• Honasa Consumer Pvt. Ltd
• Revlon, Inc.
• RENEE Cosmetics
• Soapworks Ltd.

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