Sour Candy Market size is predicted to reach $2.7 billion by 2030, growing at a CAGR of 7.3% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The rising consumer demand for sour candies in exotic and distinctive flavours as well as novel products in eye-catching shapes and colors are poised to propel the market growth, finds IndustryARC in its recent report, titled “Sour Candy Market Size, Share & Trends Analysis Report By Product (Hard Candy, Gummies, Chewy Candy, Chewing Gums, Others), By Type ( Sugar candy, Sugar free candy ) By Material ( Citric Acid, Malic Acid, Tartaric Acid, Others), By Distribution Channel (Online Stores, Offline Stores ( Hypermarket/Supermarket, Speciality Store, Others)), By Region and Segment Forecasts, 2023–2030”

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Asia Pacific to Register Highest Growth:

The Asia Pacific region has a large population with increasing disposable income, consumers have more purchasing power and are able to indulge in confectionery products such as sour candies. To increase customers in these developing regions, companies are producing more and more items with unique flavours like raw mango, tamarind, and strawberry, among others. The candy market of India is the fastest-growing in the region, and manufacturers’ adoption of new technologies and increase of their production capacity have had a beneficial impact on the growth of overall demand.

Sour Candy Market 2023-2030: Scope of the Report

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Sour Candy Market Report – Key Takeaways:

• Sour candies stave off nausea and boosts the energy levels thereby driving demand

Consuming sour candies have small health benefits. Citrus juice in sour candies might facilitate calcium absorption in the stomach. Sour Candies are known to help pregnant women and cancer patients to stave off nausea. Additionally, It helps the brain in releasing serotonin which significantly boosts energy levels. In 2022, The New York Times reported that gummies have entered the wellness market in the form of gummy supplements marketed similarly to gummy vitamins as well as “better for you” gummies that are presented as candy but made with healthier ingredients such as pectin, less sugar, or added fiber.

• The Hard candy segment dominates the sour candy market.

In the Sour Candy Market analysis, the Hard candy segment is estimated to grow with the highest CAGR of 8.3% during the forecast period. Hard candies have a longer shelf life compared to other types of confectionery, making them a popular choice for consumers and used as a quick source of energy before a workout due to its high sugar content. In January 2023, Jolly rancher announced its collaboration with Hershey company introducing cherry flavor clinically dosed pre-workout candies which offer intense energy, endurance, and focus necessary for big training routines.

North America is leading the market

North America region had the highest market share in the global Sour Candy Market with a market size of $ 667 million in 2022. The growing population and impulsive consumer purchasing patterns in this region are increasing demand for candies. E-commerce channels are becoming increasingly popular in the North America region and this has made it easier for consumers to access a wide variety of sour candy products from different regions. To draw more customers, companies are launching more and more products with unique flavors.

Social Media and Viral Trends driving sour candy perception

Social media platforms play a significant role in shaping food trends. The visual appeal of sour candies and the sharing of taste-test videos or challenges (e.g., eating extremely sour candies) can create viral sensations, driving consumer interest and sales. Social media platforms like Instagram, TikTok, YouTube, and Twitter provide a global stage for sharing visual content. When users post pictures, videos, or reviews of sour candies, it introduces these products to a wide and diverse audience, expanding brand awareness and reach. Viral challenges centered around sour candies create a buzz on social media platforms. Challenges like attempting to eat multiple super sour candies at once or comparing reactions to various sour flavors encourage user participation and content sharing.

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Key Opportunity Analysis:

Evolution of Sugar free Sour Candies for health benefits

Sugar free Candies contains sugar alcohols rather than sugars, which controls blood sugar levels. They reduce risk of diabetes and obesity. Sugar-free sour candies are often sweetened with natural sweeteners such as stevia or xylitol, which do not raise blood sugar levels and have fewer calories than sugar.  In 2021, Werther’s Original introduced a sugar-free Caramel Apple flavor, and Russell Stover launched a sugar-free Mint Patties product.

Emegence of E-commerce stores in sales

E-commerce stores often offer a wider variety of sour candy products than traditional stores, as they are not limited by shelf space. During the pandemic, consumers preferred easy purchase of sour candies online from the comfort of their own home, without having to leave the house or go to a physical store. Sour Patch Kids (Mondelez) ranks as the no. 1 non chocolate candy in demand. It had 222,795 Amazon shoppers in 2022, more than 65,000 shoppers than Hershey Kisses, the top chocolate brand in the study. Close behind Sour Patch Kids was Skittles, which had 209,646 Amazon shoppers in 2022. Each of these brands had e-commerce growth on Amazon since 2021.

Attracting kids by innovative designs and patterns

 Manufacturers are increasingly launching new products using 3D printing technology to create unique candy shapes and designs to look like popular cartoon characters, animals, or other objects, making them more attractive to kids. In May 2022, Bazooka Candy announced new gummy products including a gummy version of its iconic Push Pop Gummy Pop it in Strawberry, Blue Raspberry, Berry Blast and Watermelon flavors. In 2022, Ferrara introduced a Berry flavor extension at the Sweets & Snacks Expo and received the most innovative new product award.

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The Report also Covers the Following Areas:

• Sour Candy Market Size and Forecast
• Sour Candy Market Trends
• Sour Candy Market Analysis by Product Type

Sour Candy Market 2023-2030: Key Highlights

• CAGR of the market during the forecast period 2023-2030
• Value Chain Analysis of key stake holders
• Detailed analysis of market drivers and opportunities during the forecast period
• Sour Candy Market size estimation and forecast
• Analysis and predictions on end users’ behavior and upcoming trends
• Competitive landscape and Vendor market analysis including offerings, developments, and financials
• Comprehensive analysis of challenges and constraints in the Sour Candy Market

Covid and Ukrainian Crisis Impact:

Covid 19 led to disruptions in the supply chain, including raw materials and transportation. Though this led to a shortage of sour candy products and some manufacturers had to limit production or even halt operations temporarily, it led to an increase in online shopping as people avoided going to physical stores. This increased the sales of sour candies through e-commerce channels.

Due to the Ukraine Russia war, global uncertainty has rattled the markets recently from supply chain snags to the war in Ukraine to inflation that’s hit a 40-year high. since July, when Russian authorities prohibited all imports of chocolate, cake and candies from its Ukrainian parent company, Roshen corporation, production at the business has decreased by 14%. Hence, the supply chain disruption due to the Russia-Ukraine war has impeded the Sour Candy Market growth.

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List of Key Market Players in Sour Candy Market:

The Global Sour Candy Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

• Wrigley Jr. Company
• Mondelez International, Inc.
• Jelly Belly Candy Company
• Ferrara Candy Company
• Taffy Town, Inc.
• The Hershey Company
• Haribo
• The Topps Company, Inc.
• Tootsie Roll Industries, Inc.
• Albanese Confectionery Group, Inc.

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Sugar Confectionery Market – Sugar Confectionery market is projected to grow at a CAGR of 3.7%. Sugar Confectioneries offer a wide range of product variety, ranging from individually wrapped sweets and sophisticated packaging for a wide range of products. The preferred type of confectioneries often differs according to the geographical region, owing to the difference in regulatory norms and other factors such as economy and taste & preference of customers.

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