Market Overview:

The toys market is expected to increase at a 5.2% annual rate between 2022 and 2030, when it will have grown to a valuation of USD 275.65 billion.

Toys have a significant role in the growth and development of children. Toys play a crucial role in brain development since they assist children in developing their logical and reasoning abilities and spatial thinking. Children learn while playing with toys and board games and develop their social and communication abilities. The toys market is expanding due to children’s growing demand for educational and strategy-based toys. Additionally, to combat the problem of an ageing population, the Chinese government this year loosened its long-standing one-child policy and let all couples have two children.

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Toys Market Competitive Landscape

• The LEGO Group
• Mattel, Inc.
• Hasbro, Inc.
• Playmates Toys Limited
• Tomy Company, Ltd
• Kenner Products
• Spin Master Ltd
• Jazwares, LLC
• Vtech
• Funko Inc
• NECA
• Tru Kids Brands
• MGA Entertainment Inc.
• Basic Fun, Inc.
• WowWee Group Limited

The coronavirus outbreak has significantly impacted the worldwide consumer products business. The epidemic was initially noticed in China, leading to a lockdown and a halt to all manufacturing. Due to supply chain interruptions, rigorous limitations in response to social estrangement and widespread lockdown, and execution of these measures, the market for toys and games is anticipated to decline globally modestly. The global implementation of a strict lockdown has caused manufacturing to stop and the supply chain to become disrupted. The total impact of the coronavirus is still very unclear due to shifting global dynamics and strong market volatility.

Due to ongoing player involvement, the video game industry has evolved a recurring income model internationally during the past few years. Consumer expenditure on video content, virtual reality items, and video game tournaments has increased significantly as technology advances. Due to reasons including the increase of mobile and online gaming and the switch from physical to digital distribution of software, the industry is seeing exponential growth. Local leagues and the franchising strategy, the introduction of new game formats and competition, the approval of content rights sales, team profitability, and the effects of industry convergence involving traditional media, entertainment, telecom, and sports companies are additional factors influencing the market’s success.

Market Segmentation:

The global market has been divided into types, distribution channels and regional basis. With the type section, the global market has been divided into preschool toys, soft toys and dolls, action toys, arts and crafts toys, construction toys, and vehicles. The distribution channel is further divided into store-based and non-biased. The regional sector is further classified into five sections Asia-Pacific, North America, South America, Europe and Middle East & Africa.

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Regional Analysis:

Toys are mostly exported from China to other countries. Toy exports from China have increased greatly in the past ten years, reaching a market value of roughly $30 billion. 58% of the market comprises the U.S. and E.U., with the former accounting for 31% of toy exports. Several countries are moving toward local toy manufacturing to break China’s toy monopoly and enhance domestic toy production. The Indian government recently hiked the import tariff on toys by 200% in February to boost the domestic sector and made toy quality certification essential. Similarly, in response to trade disputes, the U.S. government raised taxes on $200 billion of Chinese imports from 10% to 25%.

Industrial Activities:

A substantial portion of all Chinese exports to the United States, including toys, cell phones, shoes, video game consoles, and other intermediate & capital goods, are made up of these products. Consumer prices will rise due to these higher taxes on Chinese goods, which will have a detrimental effect on the market. It is important to remember that while tariff increases may have a short-term negative effect on the market, that effect will likely fade as local manufacturing increases.

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