In the dynamic landscape of fashion, one trend has emerged as a powerhouse, reshaping the way we dress and live: athleisure. This fusion of athletic and leisurewear has transcended mere fashion fad to become a global phenomenon, revolutionizing consumer preferences and industry dynamics. With its seamless blend of style, comfort, and functionality, the athleisure market has witnessed unprecedented growth, captivating the hearts and closets of millions worldwide.

Athleisure Market Size was valued at USD 3,79,489.6 million in 2021. The athleisure market industry is projected to grow from USD 4,18,690.88 million in 2022 to USD 8,33,199.16 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.33% during the forecast period (2022 – 2030).

Key Companies in the athleisure market include

Under Armour Inc. (US)

Lululemon Athletica (Canada)

Adidas AG (Germany)

Hennes & Mauritz AB (Sweden)

Nike Inc. (US)

Puma SE (Germany)

Eysom (US)

Outdoor Voices (US)

Ten Thousand Inc. (US)

Isaora (US), among others

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Regional Outlook

Geographically, the global Athleisure market has been categorized as North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

Europe had dominated the global market accounting for the largest share in 2019. Germany dominated the European market, followed by the UK and France. The large amount of pocket money given to preschoolers and tweens can influence the penetration of the Athleisure market. This can be attributed to easy access to the Internet and online presence of children aged 10 and older.

North America held the second-largest share in the global market in 2019, wherein the US was the largest country-level market, which is projected to remain dominant during the forecast period.

Asia-Pacific is projected to register the highest CAGR of 7.15% during the forecast period. This can be attributed to the large consumer base in the region, especially in China and India. Marketing of products such as perfumes for generation Alpha are likely to culminate in high returns for the global Athleisure market till 2026. Establishment of beauty salons for children as exemplified by Shiseido owing to purchase of beauty and skincare products and huge purchasing power can positively impact the market.

Athleisure Industry Developments

August 2022: With the launch of its newest line, “ONLY PLAY,” the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.

February 2022: Women’s athleisure brand Aastey takes pride in being “inclusive.” The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.

February 2022: Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand’s 2017 partnership with APL, which showed the athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.

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Key questions answered in the report:

1. Which are the five top players of the Athleisure market?
2. How will the Athleisure market change in the next five years?
3. Which product and application will take a lion’s share of the Athleisure market?
4. What are the drivers and restraints of the Athleisure market?
5. Which regional market will show the highest growth?
6. What will be the CAGR and size of the Athleisure market throughout the forecast period?

Research Objectives:
– Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
– To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
– To analyze the concerning individual future prospects, growth trends and their involvement to the total market.
– To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
– To deliberately profile the key players and systematically examine their growth strategies.

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