The Measles Market is projected to reach USD 3.41 Billion by 2032 at 7.9% CAGR during the forecast period 2023-2032. 

The measles market is driven primarily by efforts to control and eliminate this highly contagious viral disease through vaccination programs. Measles vaccines, including the MMR (measles, mumps, and rubella) vaccine, are the cornerstone of preventive strategies. The global market is characterized by the production and distribution of these vaccines, predominantly by major pharmaceutical companies such as Merck, GlaxoSmithKline, and Sanofi Pasteur.

Growing awareness about the importance of vaccination, coupled with government and non-governmental organization initiatives, has significantly boosted the measles vaccine market. The World Health Organization (WHO) and UNICEF play pivotal roles in coordinating immunization campaigns, particularly in low- and middle-income countries where measles outbreaks are more prevalent.

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Market Segmentation

The measles market is segmented by vaccine type, end-user, and region. Vaccine types include monovalent and combination vaccines (e.g., MMR – measles, mumps, rubella). End-users are categorized into hospitals, clinics, and vaccination centers. Regionally, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. The segmentation allows for targeted strategies in vaccine distribution, public health initiatives, and healthcare infrastructure improvements. Key factors driving the market include increased vaccination awareness, government initiatives, and outbreaks in under-vaccinated regions.

Key Players

 Abbott (US), Novartis AG (Switzerland), Biomedical diagnostics (US), Johnson & Johnson Services, Inc. (US), Sanofi (US), Merck & Co., Inc. (US), Serum Institute of India Pvt. Ltd. (India), Bavarian Nordic (Denmark), MedImmune (US Astellas Pharma Inc. (Japan), CSL Limited (Australia), Emergent BioSolutions Inc. (US), and GlaxoSmithKline plc (US), and others.

Regional Analysis

The Americas account for a significant share of the market owing to the presence of huge patient population with various diseases. According to the Autoimmune Registry, in 2012, 14.7 million people in the US were suffering from autoimmune diseases. Auto immune diseases is one of the major factors responsible for measles. Additionally, high healthcare spending and increasing government support for research & development have fueled the market growth in this region.

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 Europe holds the second largest market, which is followed by Asia Pacific. Asia Pacific is the fastest growing market for measles. Presence of huge population base, rapidly developing economy, and presence of huge opportunity for the development of the market have boosted the market growth.  India and China are the major contributor to the growth of the market owing to developing healthcare sector and increasing health care expenditure.

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The Middle East & Africa holds the lowest share in the market due to limited availability of medical facilities. UAE, Saudi Arabia, and Kuwait are expected to drive the Middle East & African market. Whereas the African region is expected to witness a moderate growth.

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